Marketing Analytics Associate

Location
New York
Posted
Sep 27, 2013
Closes
Oct 27, 2013
Contact
Human Resources
Category
Marketing, Publishing
Duration
Full Time
HarperCollins Publishers is currently seeking a Marketing Analytics Associate to build reporting and analysis around marketing metrics, and to manage the daily operations of analytics systems. The Marketing Analytics Associate will report jointly to the Marketing Partnerships Director and the Director of Audience Development, and work with a cross-functional team of sales, legal, product development and other colleagues.

Responsibilities fall into 2 key areas:

1.Implementation:
?Serve as primary owner of HC analytics tools, including both standard analytics packages (Google Analytics) and proprietary systems.
?Define technical requirements for analytics capture and liaise w vendors to ensure proper implementation across all marketing channels.
?Ensure that standard Key Performance Indicators (KPIs) are defined as part of all marketing initiatives, and that all activations are consistently coded to capture KPIs.
?Set-up standardized reporting and generate post-campaign analysis as needed.


2.Analysis:
?Interpret data to develop and convey actionable insights based on KPIs and other metrics.
?Identify opportunities for campaign optimization based on analysis of marketing data.
?Work with Sales Analytics teams to develop predictive models of consumer behavior that incorporate marketing analytics, point-of-sales data and other key metrics.
?Work with marketing product owners to optimize channel performance based on KPIs.

Requirements:

?Track record of working for corporations known for superior consumer insights and data-driven marketing
?1-2 years of experience in major analytics packages, such as Google Analytics, CoreMetrics and Omniture
?Excellent quantitative and analytical skills
?Understanding of optimization toolset, including A/B testing and regression analysis
?Strong communications skills, including the abilities to distill and relay data to a variety of audiences, and to act in a client-facing capacity
?Must be a self-starter capable of building systems and processes from the ground up
?MBA or undergraduate business, economics, or mathematics degree preferred


To apply, please submit your cover letter and resume through our website: http://harpercollinscareers.com. No phone calls/agencies.

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