Sales Development Marketing Manager

New York
Sep 27, 2013
Oct 27, 2013
Human Resources
Full Time
XO Group Inc. — a lifestage media company including The Knot, The Nest, and The Bump brands —seeks a full-time, Sales Development Marketing professional to join our National Sales Team to brainstorm ideas, develop revenue-generating and integrated sales programs and craft compelling brand marketing materials.

The ideal candidate will be an extremely creative, organized, detail-obsessed, self-starter with a passion for everything digital and a solid knowledge of print. The ability to juggle multiple projects yet stay calm under pressure must be part of your DNA. Most important is that you thrive on being part of a collaborative team and will never say the words “It’s not my job!”

For everyone at XO Group Inc., a collaborative spirit is a must. Our teams are very dedicated and excited about what they do — and we work hard to maintain that atmosphere. The right candidate for this position will be smart, enthusiastic, entrepreneurial, a problem solver, a go-getter and above all, a team player.

Primary Responsibilities:

-Conceptualize unique, targeted campaign ideas in response to RFPs (including sweepstakes & contests, custom rich media, digital apps, advertorials, tailored print executions, video, social media, etc.)
-Create succinct, yet creative PowerPoint decks and/or comprehensive Word documents that address client benefits
-Partner with sales teams to develop & package comprehensive advertiser programs that will drive revenue
-Assist in the writing, execution and updating of brand materials/sell sheets and copy for sales pitches
-Lead special advertiser/marketing promotions which may include events, emails, newsletters, mailings etc.
-Collaborate with individual sales team members and research to identify category positioning needs, educate on best responses, and reinforce marketplace standing
-Work with design team to set priorities and manage work flow of various projects and assignments; keep track of timelines and communicate them with stakeholders on a project-by-project basis
-Interface with internal teams including editorial, PR, etc. to keep informed of latest news and update sales development team

Specific Skills and Abilities:

-Clear & compelling creative/marketing writing and presentation skills
-Excellent time-management, organization and multi-tasking skills—able to manage all assigned projects and meet deadlines
-Obsessed with everything digital…from Facebook and Twitter to iPhone apps and YouTube
-Creative and proactive in suggesting new marketing materials & programs
-Ability to work collaboratively with cross-functional teams including editorial, creative services, -PR, tech, etc.
-Strong communication skills, both verbal and written
-Solid knowledge of online research metrics


-Bachelor's degree
-2-5 years relevant experience in digital marketing, advertising or other related field
-Experience producing client facing materials and proposals, specifically responding to RFP’s
-Must be a strong writer
-Proficiency with Excel, Word and PowerPoint
-Strong references required

XO Group Inc. complies with all federal, state, and municipal laws that prohibit discrimination because of age, race, color, religion, sex, national origin, disability, marital status, veteran status, sexual orientation, or any other protected characteristic.

Thank you for your interest in this position and our company. It is appreciated.