Marketing Manager

New York
Sep 30, 2013
Oct 30, 2013
Ms. Kirsty Devine
Full Time
The Marketing Manager will project manage the day-to-day marketing and sales development activities of the Financial Times Commercial Marketing team.

Reporting into the Director of Commercial Marketing and Market Insight, this role will work closely with the US and Global FT Sales organization (internal clients), as well as be a key member of the US Commercial Marketing and Customer Insights team.

The Marketing Manager is responsible for driving the success of FT products, services & brand promise in the marketplace.

Key Responsibilities

•Organize and project manage a variety of custom client event programs, and high profile client hospitality events.
•Develop and implement commercial sponsorship partnerships (both as a paying customer and barter deals). These sponsorships are to include opportunities identified by the candidate as well as responding to requests made by others across the organization.
•Develop and implement programs (including one-sheets and other sales development tools) to support the FT’s print circulation sponsorship sales activity in the US region. As the key US point of contact from a commercial standpoint, the candidate will respond to sales requests made by others across the organization.
•An essential component of this role is to develop processes for streamlining and systematizing programs at the evaluation/consideration stage, intensive focus on quality execution, evaluating success (ROI) of programs, ability to conceptualize and bring to fruition new innovations in marketing programming, and the ability to integrate the insights from the FT market intelligence group into program consideration/ development at all stages.

Key Skills and Qualifications

•Excellent written and analytical skills to measure program proposals and ROI
•Experience tracking, analyzing, and reporting on marketing programs
•Team player with the ability to communicate and collaborate with multi-disciplinary team members from B2B/B2C sales, commercial marketing, FT conferences group, editorial, production, research, corporate communications and other departments
•Well organized - ability to multi-task management of programs, and prioritize
•Innovative self starter who welcomes/develops new ideas
•High attention to detail and excellent organizational skills
•Ability to apply day-to-day to overall departmental goals
•Works well in fast-paced environment
•Understand research and the use of research in the FT’s sales organization
•Strong time-management skills and ability to deliver projects on time
•Bachelors Degree required

Please submit a cover letter along with your resume.