Social Media Journalist

Oct 02, 2013
Nov 01, 2013
Ms. Erni Bridges
Full Time

McMURRY/TMG, the largest independent content marketing agency in the U.S., based in New York, N.Y. (with offices in Washington, D.C., Saratoga, N.Y., and Phoenix), seeks a Social Media Journalist to oversee the daily management, curation, creation, and social distribution and management of digital and social content for a leading healthcare association.

This position will direct the media brand’s digital presence, engaging with audience members and the product’s editorial team, creating and packaging content for the website, and serving as online community host to the brand’s current and targeted audience. This position will be located in our Washington, D.C. office.

Successful candidates will have a passion and deep appreciation for:

You believe that compelling content lies at the heart of every digital experience. You’re a voracious reader—of blogs, books, and magazines, to be sure, but also of labels, catalogs, and packaging—but you know that the written word requires some finessing when it’s rendered across different channels. You know that the only thing better than a well-written story is one that has also been packaged with intelligence.

You’ll be our ambassador to the digital community, and will be tasked with attending conferences to bring cutting-edge and best-in-class digital knowledge into the organization. We’ll look to you to develop the big ideas that pique the interest of our audience members and the online franchises that shape the way we interact with them.

You know what it takes to earn clicks, authentically. You’re an eager student of SEO best practices, and you’re a whiz at Google Analytics. You understand that every editorial decision rests on a foundation of metrics.

Attention to Detail
You know the difference between it’s and its, and you feel a tiny bit outraged every time you see them used incorrectly.

The Written Word
Last but not least, you believe in the transformative power of great writing. You understand that a news publication’s reputation is only as good as its latest story. You’re dedicated to ensuring that the copy you oversee passes quality control, be it a groundbreaking piece of reportage or a quick-hit news brief. When you’re called on to create content, you’re skilled at reporting quickly and efficiently, without compromising accuracy. You’re a great writer, an astute editor and a clever headline writer with a sixth sense for snappy copy.

Job duties:
• Scour leading trend websites to aggregate, curate, and write stories for a daily website targeted at practitioners
• Collaborate with editorial staff to create must-read features, develop strong social media relationships, and innovate to beat the competition and enthrall the audience
• Post content to the web in accordance with McMURRY/TMG SEO and social prep best practices
• Write and schedule posts on social media platforms and engage in real-time on behalf of the brand
• Aggregate and curate content from existing content sources; manage relationships with bloggers
• Monitor and engage with our audience on various social media platforms
• Develop and package new ideas to drive traffic to the website
• Oversee email newsletter product in conjunction with a web producer
• Manage performance analytics of content, social platforms, email and website

In summary, we’re looking for someone with strong journalistic and organizational skills, mastery of social media engagement and interaction, a yes attitude, and an entrepreneurial hunger to create buzz and drive traffic for a fast-paced association media brand.

We have excellent employee and client retention. This is a great opportunity to work for an agency with a quality reputation and the smartest staff in content marketing. Must forward clips/samples of work with resume to be considered for opportunity.

Excellent salary and benefits. We invite you to explore our Web site and take a closer look at who we are and what we offer. Please visit > Careers to check out open positions across all our locations. Select the position you wish to apply to and submit your cover letter and resume.

Include cover letter.