Social Media Manager

Oct 04, 2013
Nov 03, 2013
Jonathan Lam
Full Time
Currently, we have an exciting opportunity in our Government and Community Affairs Department for a Social Media Manager that will oversee all external electronic communications. He or she is responsible for proposing and executing Queens Library’s on-line strategy in support of the company’s branding, programming, fundraising, and community presence. The role will also create e-newsletters, email blasts and other e-communication vehicles to reach all Queens Library customers and constituents. Plan, manage, coordinate and execute all social media programs and initiatives. Analyze and evaluate both existing and potential social media activities and strategies. Develop unique value propositions, business partnership and social media programs that are targeted toward key customer segments. Preserve brand and increase brand recognition across wide audiences; ensure brand consistency across all online platforms. Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements. Actively seek out new methods for increasing online presence; show an awareness of and ability to incorporate current and emerging digital technologies and trends into e-communications efforts. Write original content for library blogs. Work across departments to educate, effectively communicate and understand business objectives. Create, maintain and execute a social media calendar and posting schedule. Propose and execute e-communications strategic plan. Create emails blasts, email newsletters, interactive annual reports and other online publications in collaboration with Queens Library teams. Develop, write and maintain content for homepage in collaboration with interactive graphic designer. Collaborate with stakeholders throughout Queens Library to maintain relevant content, improve processes and look for new opportunities to use online channels to meet business goals. Collaborate with other library units to create unique online resources and virtual events. Performs other duties as assigned.

Minimum qualifications include a Bachelors’ degree is required and must have 3-5 years of online marketing experience with at least 2 years of management experience. Must have superior written and verbal communication skills and be proficient at maintaining and executing a brand while meeting all deadlines. Strong interpersonal, negotiating and diplomatic skills required to effectively manage relationships with diverse internal and external contacts. Strong organizational and project management skills required. HTML skills required. Knowledge of graphic design software and photo and/or video editing software is preferred.

Please send your resume and cover letter to and reference “Social Media Manager” in the subject line. Resumes will only be accepted by email.

Queens Library is an Equal Opportunity Employer.