Associate Marketing Director, Coastal Living

New York
Oct 04, 2013
Nov 03, 2013
Human Resources
Full Time
Location: New York or Birmingham

•Manage department workflow and efficiency with ongoing improvements to programs, presentations and proposals
•Work with edit and digital to develop creative brand programs and category packages
•Manage budgets across marketing programs
•Develop, ideate and execute (when sold) customized integrated marketing proposals and added-value programs for advertising partners across a range of categories.
•Act as a sales development lead for 3-4 sales managers to collaboratively deliver sellable ideas
•Leverage strong communication skills to sell our ideas through customized proposals and stand out presentations that best tell the story and bring the idea to life
•Collaborate with the Sr. Designer to help best visualize department presentations or idea/concepts
•Work with the Idea Home and Event Directors to incorporate programs into proposals and keep the programs and ideas fresh
•Actively identify and understand emerging trends and opportunities in publishing, digital and social to give our ideas and our team a competitive edge
•Work with research managers to add smart, strategic insights to presentations/proposals
•Attend client/agency sales calls with sales managers to present integrated marketing programs


•4-7 years marketing experience including 2+ years digital/mobile preferably in media/advertising marketing. Other backgrounds may include client-side marketing or ad agency. Strong social background a plus.
•Candidate should be highly creative, promotionally-minded, and able to contribute to brainstorming sessions and "out of the box" requests.
•Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
•Strong written, verbal and presentation skills – able to articulate and represent our brand and its assets both internally and externally
•Collaborative and team-oriented – ability to interact proactively with sales, marketing, creative, editorial, production and other outside entities
•Candidate should be energetic and very organized in order to handle multiple projects simultaneously and under tight deadlines
•Event experience preferred
•Proficient in PowerPoint, Word and Excel
•Working knowledge of research tools (MRI, Ad Measure, ABC, comScore, etc.) a plus
•Some travel required

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