Online Marketing Manager, The Prowl
The Prowl, a new social shopping website from the CafeMom team, is looking for a talented marketer to manage our online member acquisition. You’ll need to have an entrepreneurial spirit as you work to build an audience for this exciting new start-up. The ideal candidate has a proven track-record of delivering qualified traffic from SEM, SEO, display and social media campaigns. This role requires an analytical mindset and a creative spirit to optimize our search marketing campaigns for maximum efficiency and effectiveness.Responsibilities:- Responsible for day-to-day management of search (SEM/SEO), social media marketing, email, online advertising, and mobile app advertising campaigns- Manage all aspect of campaigns including keyword generation, ad copy writing and testing, creative and banner development, bid management, landing page optimization, budget management etc.- Analyze engagement metrics (views, visits, views per visit, time on site, bounce rate) to optimize campaign performance- Perform A/B Testing for ad creative and/or landing pages to improve metrics- Provide strategic analysis and recommendations across all marketing effortsRequirements:- Minimum of five (5) years of 'hands-on' Internet marketing experience - Excellent web analytical skills and experience using monitoring and reporting tools like Google Analytics, Webmaster Tools, Omniture, Flurry Analytics, etc- Highly proficient in Microsoft Excel - Experience working for consumer internet brands with similar conversion models - Experience with A/B and/or multivariate testing- Experience with mobile and tablet app marketing- Creativity, teamwork and strong attention to detail required- Experience with PR and partnerships, a plusCompensation:A competitive base salary will be offered. In addition we offer health/dental/vision benefits, 401k, life insurance, paid vacation/ sick/ personal time, and many perks. How to Apply:Interested candidates should submit a resume and cover letter with salary requirements to firstname.lastname@example.org. The subject line of your email should read "THE PROWL ONLINE MKTG MANAGER".How to Apply:Interested candidates should submit a resume and cover letter with salary requirements to email@example.com. The subject line of your email should read "THE PROWL ONLINE MKTG MANAGER".We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. CafeMom is an equal opportunity employer.