Senior E-mail Marketing Manager

Employer
Location
New York
Posted
Oct 08, 2013
Closes
Nov 07, 2013
Contact
Ms. Linda Smith
Category
Publishing
Duration
Full Time
Responsibilities
•Responsible for setting up and monitoring email marketing campaigns within the new Email Service Provider.
•Manage list and data segmenting within multiple advertisement verticals and publications
•Work with digital operations team to implement new testing strategies
•Work with marketing/creative team to optimize the layout, content, and targeting of effective email designs
•Serve as main point of contact for internal agency/brand sales team to ensure client campaigns are deployed properly
•Evaluate/test new email delivery opportunities on an ongoing basis
•Participate in new project development and new business efforts as required
•Reporting on key engagement, performance, and revenue metrics
•Analyze key email performance indicators and identify opportunities for optimizing results
•Oversee the daily responsibilities and workflows of Email Marketing Managers and Coordinators

Qualifications:
•Bachelor’s Degree or equivalent work experience
•Experience in managing and building email marketing strategy for multiple types of business
•A solid understanding of online advertising and marketing
•Ability to multi task in a fast-paced environment; able to manage multiple projects with tight deadlines
•Ability to work independently and in a team setting
•Strong communication skills and customer service skills
•Strong organizational and analytic skills
•Proficiency with basic office applications such as Word and Excel (including pivot tables)
•Experience using one or more Internet ad serving systems is required (i.e. DFP, OAS, etc.)

Applicants MUST include salary requirements to be considered. Position is located in New York City. No relocation costs will be provided. No phone calls please.

We offer a competitive compensation and benefits package. Our extensive offerings include medical, dental, and vision coverage; disability and life insurance; paid time off; a 401(k) plan; a pre-tax transportation payment program; and subsidized health club membership. For consideration please e-mail your resume, cover letter and salary requirements to the e-mail listed below.

SourceMedia complies with all federal, state, and local laws that prohibit discrimination because of age, race, color, religion, creed, sex, national origin, ancestry, physical or mental disability, medical condition, predisposing genetic characteristics, marital status, veteran status, sexual orientation, arrest records, unemployment status or any other protected category.

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