Senior Associate, Digital

The Pew Charitable Trusts
Oct 09, 2013
Nov 08, 2013
Human Resources
Full Time
The Organization:
The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and stimulate civic life.

We are an independent nonprofit organization – the sole beneficiary of seven individual trusts established between 1948 and 1979 by two sons and two daughters of Sun Oil Company founder Joseph N. Pew and his wife, Mary Anderson Pew.

Our work lays the foundation for effective policy solutions by informing and engaging citizens, linking diverse interests to pursue common cause and insisting on tangible results. Our projects encourage efficient, responsive governments – at the local, state, national and international levels – serving the best interests of the people. We partner with a diverse range of donors, public and private organizations and concerned citizens who share our interest in fact-based solutions and goal-driven investments to improve society.

With offices in Philadelphia, Washington, D.C., Brussels and London and staff in other regions of the United States as well as Australia, Pew provides an exciting learning environment and the opportunity to work with highly talented individuals. We are a dynamic, rapidly evolving organization that values creativity and innovative thinking and fosters strong teamwork with mutual respect.

Department Overview:
The Communications department supports leaders at all levels of the institution to promote project and campaign efforts, inform key audiences, and protect and advance the Pew brand. The department provides a comprehensive range of communications services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; editorial support; design and creative services; media event planning; digital and video production and social media. The unit oversees all communications policies, guidelines and processes in order to manage the Pew brand, ensure production of the highest quality work and effectively steward Pew’s resources.

Position Overview:
The Senior Associate, Digital, Communications position is located in Washington, DC., and is a member of the Communications department reporting to the Manager, Digital Communications. The Senior Associate, Digital, Communications is a key member of the Digital team and is responsible for coordinating, packaging and publishing content on Pew’s external web sites. This individual will also manage digital projects and advise Pew staff and partners on incorporating electronic communications techniques into their work. This Senior Associate will be assigned to a variety of programs or campaigns and act as the liaison between communications and digital. Position requires the ability to develop and maintain extensive institutional knowledge of Pew and its initiatives.

Web Site/Digital Communications
•Participates in strategic and editorial planning for web site content presentations.
•Works closely with project, creative, and multimedia teams on content packaging and strategy.
•Monitors analytics and uses metrics to guide content strategy.
•Coordinates, reviews and posts content on the Pew Web sites, including text, photography, slide shows, interactives, infographics, and multimedia materials. Coordinates with web team members on content.
•Responsible for working with the digital distribution team on social media and email marketing. Collaborates with video, photo and graphic teams on developing digital presentations.
•Drafts, edits and refines content from online and offline sources. Recognizes, employs and encourages good web writing. Increases the compatibility of our content with search engines and for web users.
•Oversees content development by producing editorial schedules and perform project-management tasks while working with program areas to deliver approved and finalized content. Prioritizes quality assurance tasks.
•Conducts digital research by monitoring news, blogs and other consumer-generated media.
Other Departmental
•Updates Communications and program staff about new Web opportunities and changes in the online communications environment.
•Contributes to and participates in tasks and special projects as assigned by the Communications senior vice president, as needed.
•Streamlines access to information from Pew and its programs by adding additional content and maintaining the organization’s public Web site.
•Creates opportunities to capitalize on advances in Web site development and electronic communications.
•Educates operations and program staff on the value of online tools and keeps the institution abreast of new Web-related tools, solutions and initiatives through both verbal communications and written proposals.
•Bachelor’s degree required, Master’s degree preferred.
•A minimum of five years of experience is required. Experience in advertising, information technology, design or writing is a plus.
•Must have excellent oral communications, writing, editing and research skills and be able to work individually and in groups to meet goals. Proven ability to frame and draft cogent written messages.
•Strong strategic and tactical Web editorial skills, honed by previous Web site management experience in either the for-profit or nonprofit arena.
•Five years of Web-site management and/or marketingexperience. Professional experience in communications with an agency, corporation or nonprofit organization is required.
•Experience working with HTML. Knowledge of PhotoShop, Home Site or a similar HTML editor, scanning software, Adobe Acrobat, Illustrator, layout software and Web traffic software, such as Google Analytics.
•Strong project-management and organizational skills. Demonstrated ability to handle multiple projects simultaneously, set priorities, organize time and identifies resources for projects. Ability to work independently and take initiative.
•Flexibility. Ability to juggle multiple priorities, organize time and identify resources for projects and anticipate Web content.
•Sound consultation and relationship management skills.
•Team player. Able to work in groups and individually to meet goals. Understands organizational structures and is able to work effectively through administrative systems.
We offer a competitive salary and excellent benefits package, including four weeks of vacation, a generous 401(k) plan and flexible benefit options.

Minimal travel anticipated.

Pew is an equal opportunity employer.

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