Vice President of Marketing Communications

Employer
PubMatic
Location
New York
Posted
Oct 25, 2013
Closes
Nov 24, 2013
Category
Digital Media
Role
Writer
Duration
Full Time
Job Description:

The Vice President of Corporate Communications, PubMatic is responsible for developing and executing a clearly defined corporate communication strategy in a manner that supports consistent business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company objectives of sales growth, profitability, and visibility while ensuring a consistent marketing message and position in alignment with the corporate direction. This is a senior role on the management team and successful candidates will show a clear maturity for leading a team to achieve specific goals in response to customer and business needs. This team leader will exemplify excellence in cross team collaboration with her/his counterparts in sales, operations, product management and finance.

The position will require a sophisticated understanding of the digital marketplace. Including but not limited to: Real Time Bidding; Ad Network strategies and tactics; Audience Targeting; Ad Serving; Audience Data Collecting/Tracking; Media Reporting and Analytics. The best candidates will have a deep sense of customer needs, and an in-depth knowledge of competitive offerings and strategic direction for product development. From this fact base, the Vice President Corporate Communications, PubMatic will create a clear value proposition for customers and clients.

It is imperative that the Vice President Corporate Communication is an individual that thrives in a fast paced, high-energy environment and has a passion for carving solutions out of complex data and minimal direction. The ideal candidate must be able to execute against a number of responsibilities simultaneously, requiring a genuine ability to multi-task and deliver.

Responsibilities will include but are not limited to:

Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations

* Develop unique value propositions, business partnerships, category management, as well as call to action oriented advertising targeted toward key customer segments that increase brand awareness and drive leads, product adoption and revenue
* Lead and manage Direct Marketing, Public Relations, Advertising, Search Marketing, Event Marketing and Internal Creative Services
* Achieve targeted results and ensure timely and effective execution of marketing tactics and programs
* Develop benchmark criteria to measure the efficiency and effectiveness of the all marketing programs
* Conduct and analyze market research to determine competitiveness
* Develop and prepare key messaging and presentation material for senior management
* Identify, interpret, and capitalize on marketing trends
* Coach, mentor and raise the team's ability to deliver and exceed expectations while creating opportunities for succession talent
* Building and maintenance of collateral needed in support of PubMatic Sales

Qualifications / Experience:

Bachelor's degree in related field. MBA from top program preferred

* 10 years with 5+ years experience in or related to the digital media technology industry
* Marketing management experience
* Product marketing or product management experience is a must
* Strong working understanding of all Microsoft Office programs, Adobe products, salesforce.com, website management, and html (for newsletter development)
* Track record of bringing to market and scaling various technology and media solutions
* Excellent written and oral communication skills
* Good presence and bearing in support of external visibility and industry speaking engagements
* Must be comfortable working closely with customers, senior sales executives and media
* Strong time management abilities
* Values match with PubMatic's core values of Customer Service, Innovation, Biased Toward Action, Teamwork, and Integrity

The candidate should have an understanding of the Online Advertising Industry, a passion for technology and the drive and ownership to work in a start-up environment. The candidate should possess strong interpersonal skills with an emphasis on teamwork, ownership, initiative and integrity. High energy and must enjoy working in a fast-paced environment and be flexible to react to changing priorities and the ability to prioritize and deliver in a deadline-oriented environment is also critical.

About Us:
PubMatic enables publishers to realize the full potential of their digital assets. Since its founding in 2006, PubMatic has consistently been first-to-market with industry-changing products, services and systems for publishers. Our products are supported by always-on consulting and services that reflect our belief in putting publishers' needs first.
Among the world's most respected online publishers, some of our clients include ebay, NBCnews, Hearst, Rodale, Martha Stewart, Toys R US, and the majority of the comScore Top 10.
2007: 1st to Market with Yield Optimization for Publishers across ad networks
2008: 1st to Market with Global Demand partner representation for Publishers

2009: 1st to Market with Real-Time Bidding (RTB) for Publishers

2010: 1st to Market with Data Theft prevention tools and dynamic Brand Protection tool suite

2011: 1st to Market with Unified Insights; blending guaranteed and non-guaranteed sales channels; Audience Data Analytics packaging segmented with real-time yield impact; Pixel Blocking for data theft protection; and RTB for Mobile ad units

2012: 1st to Market with Unified Revenue Optimization across guaranteed and non-guaranteed sales channels for every impression

Every Ad. Every Sales Channel. Every Screen. One Platform. PubMatic.

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