Associate Director - Lifestyle Group

Location
New York
Posted
Oct 31, 2013
Closes
Nov 30, 2013
Contact
Ms. Mina Alexander Director of HR
Duration
Full Time
EVINS, a New York City-based, luxury PR/marketing agency, is looking for a dynamic and motivated Associate Director for our Lifestyle division. Established over 25 years ago, we are an award winning agency that is consistently recognized by our peers for our expertise within the lifestyle, food & beverage, and hospitality space for the luxury and prestige sectors. Rapidly growing and with great faith in our employees, we are looking to round out our team as we continue to set industry standards through brand/campaign management and ideation.

The Associate Director will be responsible for strategy development, brand building with specific focus on new business, and senior level media relations, while managing the day-to-day work of the Lifestyle team. He/she will have responsibility for account profitability, division development, quality of account service and employee engagement. He/she will be responsible for managing overall account team performance as it relates to client service and quality control on multiple sizeable pieces of business.


Responsibilities

Associate Director’s responsibilities include, but are not limited to the following:
•Manage team day-to-day
•Ideate and execute strategic media and business plans
•Cultivate relationships with top-tier consumer, business and trade press
•Oversee media tours and press events
•Draft and proofread press releases
•Secure press meetings for clients
•Oversee comprehensive media databases for clients
•Serve as a day-to-day contact for clients
•Identify and forge relationships with relevant strategic partners
•Oversee event execution and budgets in line with client platforms
•Manage core message development for brand platforms
•Execute new business proposals and presentations
•Monitor and identify trends/hot topics in the lifestyle industry on a daily basis and apply them to client needs and programming
•Identify and draft opportunities for clients


Qualifications

•MUST HAVE Minimum 7 years’ experience in PR
•MUST HAVE Experience in Lifestyle
•Experience successfully managing high profile/prestige/luxury lifestyle clients
•Must have strong top level media contacts (national and international) as well as senior level contacts and national broadcast
•Experience in senior level pitching, including feature pitching
•Impeccable writing and analytical abilities
•Excellent presentation, verbal, interpersonal, and negotiation skills
•Managerial experience
•Personable and outgoing style with a knack for proactive problem-solving
•Availability to travel and work occasional evening and/or weekend events when necessary
•Bachelor’s degree in relevant field such as Marketing, PR, Communications, and Journalism


PLEASE EMAIL ALL APPLICATIONS WITH COVER LETTER

PLEASE INCLUDE SALARY REQUIREMENTS

PLEASE DO NOT CALL

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