SENIOR COMMUNICATIONS ASSOCIATE

Location
New York
Posted
Oct 31, 2013
Closes
Nov 30, 2013
Contact
Ms. Kate Fahey
Category
Other
Duration
Full Time
The overarching goal of this position is to assist the director of development and communications in developing and executing a strategic communications plan for the Institute for Family Health, a network of community health centers with a mission to promote affordable health care and healthy communities.
•Implement strategies to raise the public profile of the Institute for Family Health, and promote its activities, accomplishments and goals to key internal and external audiences:
oDevelop and maintain relationships with journalists and thought leaders in the fields of health care and public health, and those focused on the communities served by the Institute;
oMonitor relevant news outlets and industry trends to ensure relevancy of the Institute’s communications activities, identify opportunities to raise the organization’s profile, and advance programmatic goals;
oResearch, write, edit and distribute media pitches, advisories and press releases;
oCoordinate responses to media inquiries, as well as occasional site visits for press, funders, major donors, and industry and government leaders;
•Collaborate with the organization’s clinical and program leaders to creatively document key activities, accomplishments, and needs:
oResearch, write and edit content for distribution across multiple platforms, including the Institute’s public website and social media feeds, relevant external websites, print and digital educational and marketing materials, and reports/whitepapers for the Institute’s Board, executive management team, and fundraising staff;
oDevelop strategic messaging and persuasive content targeted at engaging major donors and increasing unrestricted giving to the organization;
•Enhance internal systems and infrastructure to assure efficiency and effectiveness of all strategic communications activities:
oDevelop the Institute’s speakers' bureau through researching and calendaring of opportunities; providing training and technical assistance to speakers; promoting speakers to media outlets and scheduling speaker engagements;
oOther capacity-building activities as needed.
Education: Bachelor’s degree required, preferably with a major in journalism, communications, or public relations; master's degree preferred;

Knowledge, Skills, and Abilities:
•Minimum three years relevant work experience in journalism, media relations, general communications, or the equivalent; some public health or health care experience preferred;
•Demonstrated experience in media planning and media outreach;
•Position is based in Manhattan, however, candidates must be willing to work 1-3 days per month at our upstate campus, with locations in Kingston, New Paltz, Poughkeepsie and nearby cities and towns; travel costs will be reimbursed.
•Superior writing and editing skills; able to produce clear, compelling, well-organized written materials in a fast-paced environment;
•Ability to work independently and take initiative, as well as work as part of a team;
•Good judgment; comfortable speaking in public and representing the Institute for Family Health to media and other audiences;
•Strong analytic abilities; interest and ability to quickly digest complex information; comfortable working with new “content areas” on a regular basis;
•Solid understanding of media planning and strategic communications; familiarity with New York City and State media outlets a plus;
•Solid organizational skills and attention to detail;
•Solid knowledge of Microsoft Word and Excel.
Please email a cover letter with salary requirements, a resume and three writing samples to hresource@institute2000.org.



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