Director, Marketing – Regional (Flexible)

New York
Nov 04, 2013
Dec 04, 2013
External Talent
Marketing, Other
Full Time
The Role
As the Director of Regional Marketing you will manage a portfolio of approximately 10 Teach For America regions, capturing the “heart and soul” of our organization’s local work within the broader lens of our national brand. You are responsible for understanding the local landscape, strategic priorities and audiences for each of your regions, developing regional marketing plans and implementing high-impact multi-channel marketing solutions to best meet their business objectives. You’ll offer ongoing marketing support and expertise to help elevate their local impact by driving increased awareness, advocacy and engagement among constituents—including our teachers, which we refer to as corps members, alumni of our teaching program, school/district officials, donors, and our students & community partners. You will report to the Senior Managing Director of Regional Marketing & Events.

The Team
The Marketing arm of the Public Affairs & Engagement team strategically partners with our colleagues to help Teach For America meet its organizational and team-specific goals. Our job is to share Teach For America’s soul with key constituents. We inspire broad audiences (general population, teacher prospects, parents, donors, internal staff and alumni) to get involved by sharing stories focused on expanding educational opportunity. The account team works closely with the insights, creative and digital marketing sub-teams to develop strategies, channel plans and tactics that deliver results to address the business needs of our internal partners. We keep our creative muscles flexed at karaoke nights, improv classes, and museums visits; and when apart, hone our virtual skills and stay in touch with videos, blogs, and social media.

Primary Responsibilities
Work as a trusted partner collaborating with regional leadership and functional teams to develop regional strategic plans
Create briefs and drive the content development and success metrics for insights-based, multi-channel marketing solutions. These include printed materials, website content, digital, social, email campaigns, and videos
Partner with internal teams to define opportunities for regions and develop integrated marketing plans to address business priorities identified in strategic plans
Primary relationship manager of a portfolio of approximately 10 regions providing varying levels of marketing consultation, on-going strategic support and project management
Innovate and drive new marketing initiatives based on qualitative and quantitative market research, industry best practices, and cultural trends
Foresee and identify opportunities proactively pitching integrated marketing solutions to regions with specific business challenges
Collaborate and help influence the vision, strategy and implementation of services, resources and tools available to regions as Teach For America evolves its operating structure with a strong focus on regional empowerment.
Manage, influence, and motivate cross-functional teams - including regional staff and key stakeholders on the Constituent Strategy & Insights, Digital, Creative and Operations teams - to envision and deliver marketing materials

Prior Experience:
Minimum of 5-10 years marketing experience
Multicultural and Digital marketing experience required
Experience working with advertising and/or marketing agencies preferred
Experience with events and experiential activation preferred
Ability to understand, communicate, and represent Teach For America’s mission, theory of change, and value proposition
Successful track record of generating new marketing solutions that raise awareness and generate intent to act
Experience working with a non-profit or in the education sector a plus
Spanish language fluency a plus
Copywriting experience a plus
Work Demands:
Ability to make formal presentations to internal and external audiences
Ability to travel a minimum of three times per quarter for partner meetings and internal/external conferences
Ability to develop and drive long-term brand visions and manage day to day operations
Ability to develop and implement integrated marketing strategies
Strength in building relationships and influencing others
Strong business writing, verbal communication and presentation skills
Embraces fast-paced environment and able to prioritize and project manage many moving pieces, timelines and deliverables
Bachelor's degree is required

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