Client Brand Strategist

Nov 04, 2013
Dec 04, 2013
Tanya Hall
Full Time
The successful candidate will:
•Research and develop differentiated, compelling, and meaningful positioning and audience identification for a broad range of authors
•Oversee Copywriter efforts and/ or write brand services deliverables as required, including market research reports, brand audits, social media strategies, content downloads for websites, etc.
•Monitor market trends and translate consumer attitude and preferences into branding direction
•Integrate author development work with other departments, including but not limited to editorial, marketing, and distribution
•Work across departments to build and refine innovative author development services
•Give clear, deliberate direction to the support staff assisting in carrying out author development initiatives
•Lead in-person and/or phone meetings with existing authors to refine market focus and recommend appropriate service strategies
•Strive to provide superior client experiences and solutions
•Manage day-to-day contact with authors
•Research emerging industry trends and new client service opportunities
•Provide team support and miscellaneous job-related duties as assigned

Key qualifications:
•The ability to quickly gain a thorough understanding of our industry positioning, general author profile, strategic goals, and concerns in order to provide leadership for our author platform development program
•Excellent verbal and written communication skills
•Creative, analytical problem solver with a proactive, entrepreneurial spirit
•A portfolio of branding/positioning work
•A minimum of 3 years of branding/positioning experience, preferably in an agency environment and/or dealing with experts or thought leaders
•Leadership capabilities to work across the organization
•Proven presentation, communication, and marketing skills with ability to translate plans into execution, change and adapt, and deliver desired results
•Ability to analyze and report on campaign results
•Experience managing external advertising agencies or creative services departments
•A working knowledge of Google Analytics and SEO is a plus
•Strong experience and awareness of new and upcoming social media platforms?
•Strong working knowledge of Twitter, Facebook, LinkedIn, YouTube, etc.
•Expert-level internet research skills
•VERY strong computer skills (both MAC and PC), proficiency with MS office applications a must
•Bachelor's degree, preferably with emphasis in marketing/communications
•Work well independently and as a part of a team
•A fantastic sense of humor

We offer:
•A collaborative, progressive, and fun work environment
•An intelligent, driven, and friendly staff
•For more information on our work environment, visit

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