Content Strategisst/SEO Expert

Nov 04, 2013
Dec 04, 2013
Ms. Dana Pace
Full Time
Content Strategist/SEO Expert

Hanley Wood Business Media seeks a Content Strategist/SEO Expert for a pivotal role in its digital first editorial team. The ideal candidate will be part evangelist, part strategist, part analyst. We need someone who can help us create highly optimized content by employing SEO best practices and by analyzing data to identify opportunities for audience growth. This position will play a role in setting policies within the content management system to boost SEO, training journalists to maximize the impact of their work, and helping to define and enforce taxonomy.


Manages overall SEO strategy and implementation for assigned channels
Meets or exceeds competitive traffic goals and Standards
Project manages SEO initiatives in collaboration with SEO Designees and Channel Leads from each vertical
Provides and reviews SEO and product requirements for new releases and works closely with Product Managers, Designers, and Development to implement changes
Initiates product and project initiatives to increase SEO performance
Performs keyphrase research, META tag development, content optimization, and linking on an ongoing basis
Conducts competitive benchmarking, analysis, and monitoring
Produces ongoing performance reports monitored against traffic, indexing, and ranking goals
Reviews designs and existing websites to maximize SEO opportunities
Spearheads education, advocacy, and evangelism of SEO
Performs SEO technical, architectural, and compliance audits on existing websites and new releases

Knowledge, Skills, and Abilities

Up to 4 years experience at a dedicated SEO consulting firm or in-house SEO position
Measurable examples of success in link building and search optimization
Expertise in keyphrase research, on-page optimization, and web analytics
Ability to evaluate websites from an SEO technical visibility perspective and recommend changes to improve search engine exposure
Excellent written and oral communication skills to evangelize SEO projects and collaborate with cross functional teams to ensure implementation
Detailed understanding of search engine ranking factors, algorithms, and information retrieval principles and philosophies
Experience optimizing large websites with complicated publishing platforms with multiple coding techniques and languages
Exposure to basics of Search Engine Marketing (SEM) is preferred

Key Measures of Success

Meeting or exceeding SEO goals and compliance requirements
Defining and executing SEO strategies for assigned categories
Successfully working with cross functional teams to drive and complete projects
Education and Advocacy of SEO

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