Social Media Manager

New York
Nov 06, 2013
Dec 06, 2013
Molly Minogue
Social Media
The Social Media Manager will play a key role in the development, coordination, and implementation of Sundance Channel’s social media initiatives. The manager will work closely with internal and external partners to align tactics with marketing goals, manage content and consumer engagement strategies, and represent the brand voice across all of Sundance Channel’s social media channels, including Facebook, Twitter, Google+, Instagram, Pinterest, and GetGlue. This position will be expected to work directly with other lines of business to coordinate content efforts, conceptualize ways to extend our online presence, execute on partner obligations, and increase engagement with the Sundance Channel brand. This position will work on a number of projects extending into 2014, including (but not limited to) scripted and unscripted show launches, Sundance Film Festival promotion and network branding efforts.


1. Create and manage editorial calendar, from conceptualizing and copy creation to approvals and posting

2. Be able to articulate Sundance Channel’s brand voice, priorities, and assets to ensure all posts are on point and on schedule

3. Oversee required promotion for digital, sales, and marketing partnerships, including copywriting, scheduling, and capturing screenshots

4. Act as community manager, overseeing responses to fan inquiries and escalating comments as necessary

5. Review and analyze social media metrics, competitive activity, and research to make recommendations

6. Explore new social media platforms and initiatives to help grow consumer engagement and awareness

7. Keep up to speed with changes that may affect Sundance Channel’s presence on social and digital platforms

KEY RELATIONSHIPS (Both Internal & External)

Public Relations
On-Air Marketing
Original Programming
Branded Entertainment
Social Media Agency

QUALIFICATIONS (Required & Preferred)

· Minimum 4 years working in social media

· Bachelor’s Degree in Liberal Arts, Marketing or Communications preferred

· Must have experience working with agencies

· Exceptional communications skills

· Extremely organized with strong attention to detail

· Professional and proactive

· Highly motivated, diligent, and proactive

· Strong multi-tasking skills and an ability to work in a dynamic, fast-paced environment

· Team player with a "can-do" attitude

· Passionate about TV, film, or entertainment media

· Demonstrates knowledge and understanding of emerging technologies

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