Director, Digital Strategy
For more than 30 years, the sole mission of Crain's Chicago Business has been to provide local business news and information to Chicago's most influential executives. With a readership of 201,668 per week and 1.2 million unique site visits per month and 69 percent of print subscribers in top management, Crain's award-winning journalism delivers. In print, online, through in-person events, mobile or video, Crain's Chicago Business is Where the Who's Who Read What's What. crainschicagoadvertising.com Crain’s Chicago Business is seeking a Director of Digital Strategy to lead its growing digital publishing and data sales businesses. The ideal candidate should have expert knowledge of the best practices in digital publishing, including mobile and social, have a proven track record of new business creation, project management, sound editorial credentials and be a sophisticated user of web analytics in order to drive traffic and revenues. Job Summary· The Director of Digital Strategy will be charged with maximizing the advertising sales, audience development and e-commerce revenue potential of Crain’s existing digital businesses—Web sites ChicagoBusiness.com, ChicagoHealthCareDaily.com and ChicagoRealEstateDaily.com; mobile site and app products; as well as an extensive variety of e-newsletter, video and data offerings. · The candidate must fully embrace the transition to a mobile-first strategy and will leverage Crain’s strengths to develop new digital products spanning all distribution channels and targeting new demographic audiences. · The candidate will also work with Audience Development, Custom Media and Event department peers to develop new digital, database marketing strategies to grow revenue in those areas.· The candidate will be a key brand-level leader as the Company executes technology upgrades across many critical systems, including CMS, ad serving, online event registration and more.· The ability to work across functions of the organization—editorial, sales, marketing, events, audience development and technology—is a must. A strong familiarity with the online advertising industry is a required. The candidate will interact with the sales team to create new online advertising opportunities and pricing strategies and with the editorial team to maximize the value of Crain’s award-winning editorial content. Experience as reporter or editor is a plus.Requirements Other key requirements include:Understanding of social media, e-mail marketing best practices, knowledge of SEO/SEM, a basic understanding of HTML/CSS and strong project management skills. Crain Communications Inc is one of the largest privately-owned business publishers in the U.S. with over 25 leading business, trade and consumer titles in North America and Europe. As an authoritative source of vital news and information to industry leaders and consumers worldwide, each of the company's newspapers, magazines and electronic news sites have become required reading in their respective sector of business and consumer market. Providing unmatched value and award-winning editorial excellence, the company is respected for its dependable journalism which readers have relied upon for over 90 years.Crain Communications offers a competitive salary, a generous benefits package, and a friendly work environment. This is a great time to join our organization -- a well established publishing leader. To apply for this position please visit our website at www.crain.com and search under the employment section. To be considered for this position, please submit a cover letter and resume.We thank you for your interest in Crain Communications and invite you to visit our website as positions are updated regularly. Crain Communications is an Equal Opportunity Employer.