Vice President Marketing

Nov 08, 2013
Dec 08, 2013
Ms. PaShon Mann
Full Time
Reports to: SVP/Sales & Marketing

Gannett’s Detroit Media Partnership seeks a VP/Marketing to oversee B2B, B2E and business development, through integrated client solutions, with a heavy emphasis on digital product marketing. This position also manages the advertising research and creative teams. This is a strategic position that requires not only leadership of teams, individuals and projects, but also development and implementation of brand strategies for B2B and B2E marketing initiatives. This person must have experience in developing and implementing cross-platform marketing plans that align with the objectives of the business, with a heavy emphasis on digital product marketing efforts via web, mobile/tablet, social media etc., to keep pace with the business expansion. Candidate must have a solid knowledge of the digital environment, the media industry overall (across platforms), trends and the competition. He/she must be able to use that information as input to develop the right strategic marketing, digital strategies, advertising initiatives and programs. The VP/Marketing will work closely with the SVP/Sales & Marketing and the rest of the organization to acquire a deep understanding of digital marketing opportunities in order to develop unique value propositions, brand strategies and marketing programs for DMP’s advertising products and services. The VP/Marketing is the company’s chief B2B brand steward and creates a compelling, assertive voice for the company that is a measurable point of differentiation in Michigan. The position analyzes changing market dynamics and translates them into actionable strategies to achieve business growth objectives.


Provides leadership for the Marketing team in all functional areas that are within his/her purview– including coaching, guiding and developing the Marketing staff. Facilitates communication between Marketing’s functional areas and other key internal and external “clients” (e.g., Audience Development, Consumer Marketing, Innovation & Product Development and newsrooms).
Works with the SVP/Sales & Marketing and senior executives to define, develop and implement the strategy and direction for the organization’s B2B and B2E marketing efforts.
Oversees the team that analyzes, understands and communicates media research to help grow revenue.
Demonstrates business and digital acumen, and leverages that understanding to drive B2B marketing initiatives.
Develops and communicates marketing and brand strategies to businesses and employees.
Provides business and community leadership that advances the company mission. Identifies and develops strategic business alliances to advance long-term goals.


Bachelor’s degree, plus a minimum of 15 years of marketing experience in business, consumer, trade and digital marketing, with a proven track record of planning, executing and driving results. MBA preferred.
A minimum of 10 years business management experience.
Depth of experience in digital marketing (5-10 years), including the ability to drive digital marketing (SEO, SEM, social media) strategy and execution, as the company continues to build its leadership position in the digital space.
The ability to drive change throughout the organizations, based on her/his deep understanding of all of the functional areas of marketing within his/her purview.
Proven leadership of cross-functional marketing teams across all areas that report to this position.
Outstanding verbal, written and creative advertising communications skills.
Strong computer skills, including (but not limited to) PowerPoint.
Excellent project management, organizational and presentation skills.
TV/video experience is valued.