Digital Content Director

Nov 11, 2013
Dec 11, 2013
Ms. Bonnier Recruitment
Full Time

The Digital Content Director will oversee the strategic direction, quality and effectiveness of the Motorcycle Group's digital initiatives. He/she will lead the planning, execution, tracking and performance reporting of digital content in order to meet established traffic, social media and email growth goals.

Responsibilities include:

-develop digital editorial strategy, production calendar and audience engagement objectives in partnership with senior leaders

-help align editorial, sales, marketing and circulation business needs into a cohesive user experience across digital platforms

-work with the Audience Development team to establish and advocate website, email, video and social media best practices

-manage original digital content as needed; direct repurposing of print material for digital audiences

-evaluate and help reposition products in response to performance metrics

-provide technical support, coaching and feedback to editorial staff


-journalism experience and passion for motorcycling

-staff management experience

-well organized with excellent presentation, written and verbal communication skills

-passion for working in an editorial/newsroom environment and an appreciation for the service-oriented nature of digital products

-experience working with project teams through the ideation , requirements, design, build and test phases of a project

-publishing experience with Drupal, WordPress or similar content management system

-thorough understanding of SEO and best practices in social media

Please include resume.
NO PHONE CALLS PLEASE. Please include salary requirement.

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