Integrated Mktg Director, Better Homes & Gardens

Posted: 11/12/2013 | Expires: 12/12/2013

Location: New York
Duration: Full Time
Salary Description:

The Integrated Marketing Director develops and executes marketing solutions for advertisers, including signature programs, custom integrated ideas and added value offerings. This position will work Meredith Digital to develop digital and social media opportunities. The Integrated Marketing Director will oversee the Associate Integrated Marketing Manager.

Essential Job Functions

60% - Develops and executes integrated proposals.
20% - Creates and oversees signature program(s) and added value offerings.
20% - Manages Associate Integrated Marketing Manager.

Minimum Qualifications:
All must be met to be considered.

Bachelor's degree in Marketing, Journalism or related field, or equivalent training and/or experience.

Minimum eight years related marketing experience.
Previous budgeting experience.
Specific Knowledge, Skills and Abilities:
Excellent verbal, written communication and interpersonal skills.
Strong strategic thinking and resourcefulness required.
Ability to work independently and manage multiple projects simultaneously.
Strong copywriting and editing skills.
Strong project management skills.
Attention to detail a must.
Proficient in PPT, Word, Excel. InDesign is a plus.
Knowledge of media/magazine marketing.
Good understanding of digital and social media.

Our cornerstone is knowledge of the home, family, food and lifestyle markets. From that, we have built businesses that serve well-defined audiences, deliver the messages of advertisers, and extend our brand franchises and expertise to related markets.