Director, Media Agency Development
The Director of Media Agency Development is responsible for strategically growing the Ad Council’s relationships with media agencies. The role’s mission is to establish relationships with the executives, media directors and media planners at key agencies – translating those relationships into pro-bono support for our 50+ annual Public Service campaigns. You will serve as the Ad Council Ambassador to media agencies and the catalyst for innovative media solutions.
In this role you will be creating and maintaining relationships with agency influencers and key decision-makers, evangelizing the Ad Council’s public service campaigns and unique business model. This role will require great relationship-building and presentation skills and will include frequent in-person meetings, great telephone skills and occasional entertaining.
RESPONSIBILITIES * Develop and maintain primary agency relationships from C-level to Group Account Director down to specific account teams including Media Planners and Buyers – to continuously uncover strategic opportunities to support the Ad Council’s campaigns * Lead presentations, Lunch & Learns and other informational sessions about the Ad Council / its sponsor campaigns to all levels within the agencies * Secure pro-bono support from partner agencies on behalf of specific sponsor campaigns, working with Campaign Management to align campaign, creative agency and media agency selection * Align the Ad Council’s public-service campaigns with each media agency as CSR initiatives if appropriate * Engage the media planning function within the pro-bono agency to leverage their expertise and media/corporate relationships on behalf of the campaign * Act as primary media strategy / planning integration contact for media agency partners, manage day-to-day agency interactions, expectations, and deliverables * Partner with each media agency to establish media planning process specific to each campaign’s needs * Be actively involved in identifying the media strategy appropriate for the campaign’s target audience * Tap into agency expertise to provide input to creative recommendations to improve media performance * Bring valuable insights and product feedback to our Campaign Management and Media teams in an organized, actionable format to facilitate creative asset development and donated media support * Synthesize the key strategic outputs into clear, actionable donated media recommendations and media partnership ideas that tie back to the key consumer insights and overall creative direction * Partner with Media team to establish guidelines and considerations for soliciting donations from media companies in order to maximize cross-platform donation and increase access to research and measurement * Create media-specific documents such as media toplines, POV’s, and PowerPoint strategy presentations * Be at the forefront of understanding: how consumers’ use of media is evolving; the impact on the consumer of competitive creative and media activity; how consumers’ views of PSAs are evolving; the relative role for media in relation to other marketing vehicles’ ability to deliver on certain objectives more effectively than media; creative media executions that are seen as ‘best-in-class’ the significance of new technologies or cultural shifts for our sponsors (appropriateness, relevance, market-readiness) * Provide guidance and expertise internally on agency dynamics, trends, opportunities, and challenges * Be a founding member of an innovative new team within the company, taking an iterative “test and learn” approach to develop best-practices and support mutually-beneficial long-term relationships with media agencies.
Requirements * Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred * 5+ years of advertising industry experience preferred (2-3 years working at a media agency preferable) * New business development work * Possess and demonstrate excellent understanding of media fundamentals, including media math, target audience development, and communication goals * Proven track record of navigating complex agency organizations and siloed client teams * Demonstrate strong proficiency with systems/tools * Strong quantitative skills, including analytical abilities and math proficiency * Demonstrate strategic thinking and effective problem solving skills * Strong commitment to collaboration and maintaining substantial relationships with colleagues and clients * Understand the big picture and help unite others around doing the right thing for our clients and long-term business objectives * Excellent understanding of media agencies – their structure, economics, processes, roles, clients, etc. * Familiarity with media-buying models (multi-touch attribution, programmatic buying) * Experience using Media Systems ( MediaBank/Mediaocean, Donovan, CORE, Atlas, and Dart) * Familiarity using syndicated research tools (Nielsen, IMS, ComScore, and Kantar/Stradegy) * Existing relationships with Agency decision-makers a plus * Excellent communication skills (written, phone, and presentation) * Understanding of market mix and cross channel media strengths/limitations * Driven, self-motivated and goal-oriented
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