ICS - Director Media Relations

Nov 15, 2013
Dec 15, 2013
Mr. HR Talent Management
Full Time
The incumbent serves as the lead media relations professional for health and economic security policy issues. This position is responsible generating positive earned print, broadcast and social media coverage of enterprise priorities in new and creative ways, while effectively curtailing negative press coverage.

Works with the Senior Vice President of Media Relations to develop and implement innovative earned and social media strategies and campaigns that contribute to a well-defined media presence on AARP’s strategic priorities.

Works with others throughout the association at all tenure levels in a hands-on, non-hierarchical way to take-in, influence and shape views, and building of personal credibility through the qualities of critical thinking and creative ideas.

Builds personal credibility through entrepreneurial critical thinking and creative ideas.

1.Designated senior spokesperson for the association, speaking on designated issue functions as assigned by the Senior Vice President of Media Relations;
2.Proactively generate positive media coverage in new and creative ways; effectively curtail negative press; and manage overall reputation, image and brand of the organization among designated audiences;
3.Develop and manage relationships with media targets to ensure promotion of AARP’s strategic priorities;
4.Serve as the media relations liaison to the National Policy Council. Collaborate with government affairs, campaigns, policy, communications and other colleagues, including senior executives, to ensure consistency, cohesion, relevance and impact.
5.Demonstrate relentless commitment to goals and achieving results, in the context of highly fluid, unpredictable environment. Provide tenacious leadership to shape and channel, in a chaotic environment, to desired ends;
6.Develop and maintain strong working relationships with national print, broadcast and on-line reporters, editors and producers. Work closely with communications professionals in AARP state offices to extend the reach of national media efforts.
7.Lead proactive media outreach and develop plans to heighten AARP’s visibility as a thought leader on policy issues of the day. Lead AARP’s outreach and response to media during fast-moving and unpredictable news cycles on hot-button issues.
8.Provide strategic counsel and advice on messages, tactics, and timing as advocacy campaign plans are developed and implemented.
9.Manage a team of professionals handling a broad portfolio of health, economic and retirement security issues in legislative, regulatory, political, legal, academic and educational contexts.
10.Brief and staff AARP senior executives for media interviews and other public visibility opportunities.
11.Develop and maintain strong working relationships with AARP colleagues who serve as spokespeople and subject matter experts.
12.Write and edit news releases, blog posts, talking points, briefing memos, FAQs and other messaging documents.
13.Provide strong coaching/training with excellence in developing and nurturing internal talent, promoting diversity and forging external alliances, while fostering a productive workplace environment; and
14.Manage media outreach and briefings for Executive and Board communications, crisis communication planning and management, strategic media planning and implementation for assigned issues areas.

1.Completion of a Bachelor’s degree in Communications, Journalism, Public Relations, Political Science or a related discipline. Completion of Master’s degree or post graduate work preferred.
2.Preferred 10-12 years’ experience as a senior media relations professional;
3.Experience working with national DC-based political media;
4.Previous management experience;
5.Strong writing and editing skills;
6.Ability to work effectively and calmly in a fast-paced, high-pressure environment;
7.Demonstrated ability to build and maintain successful relationship with national, regional and local media;
8.Strong interpersonal skills and the ability to motivate team members and colleagues.