Sr. Copywriter/Producer

New York
Nov 18, 2013
Dec 18, 2013
Human Resources
Full Time
The XO Group Creative Services team is looking for a smart, passionate and funny copywriter/producer to conceptualize and create products and services that meet the needs of our advertisers, our brands and our users.

Core Responsibilities

- Write kick-ass copy that drives our brides, moms and couples to interact with our content

- Conceptualize and strategize with Creative team members to execute innovative programs that achieve clear goals for our advertisers and partners

- Possess the ability to “write visually” – know the constraints of the product you are writing for, visualize how your copy could look in a layout and provide copy documents that help the designer understand your visions

- Be an expert in creating online banner ads, direct emails, sweepstakes, advertorials, print ads and other advertising/promotion campaigns

- Encourage users to connect with advertisers in a way that feels useful and informative

- Maintain our brand integrity and write with our brand voice

- Collaborate with other teams (Sales Development, Account Strategy, Production Coordinators) to gather information and keep projects moving toward completion.

Of Course Responsibilities

- Be a team player

- Meet deadlines

- Be insanely organized

- Pay attention to detail

- Be accountable

- Get $hit done


- Minimum 4-6 years of experience writing promotional and marketing copy

- Ability to follow a style guide and adapt to the voice of an established brand

- Strong knowledge of email and Internet marketing methods

- Social media-savvy

- SEO copywriting a plus

- Basic knowledge of HTML a plus

XO Group Inc. complies with all federal, state, and municipal laws that prohibit discrimination because of age, race, color, religion, sex, national origin, disability, marital status, veteran status, sexual orientation, or any other protected characteristic.

Thank you for your interest in this position and our company. It is appreciated.