Digital Producer- Marketing

New York
Nov 20, 2013
Dec 20, 2013
Human Resources
Marketing, Publishing
Full Time
Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events, and online. The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the ESSENCE Festival, ESSENCE Black Women in Hollywood and Black Women in Music, Window on Our Women and Smart Beauty consumer insights series, the Essence Book Club,, and ventures in digital media (mobile, television and VOD). For 42 years, ESSENCE, which has a brand reach of over 8 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and ESSENCE is available at

As a member of the Digital Marketing Team focused on the brand, the Marketing Producer plays a crucial role in supporting Sales and Digital Marketing through all pre- and post-sale efforts by: 1) serving as the primary liaison with internal production and design teams for mock and build prioritization; 2) identifying new product ad design capabilities for sales; 3) leading post-sale development of all custom and premium media solutions requiring design or build resources (internal or external); 4) proactively identifying advertiser upsell opportunities; and 5) educating teams on best practices.

Specific Responsibilities:
· Project manage the development and build of all custom advertiser programs, including premium media units, microsites, sweepstakes, and other non-standard advertising programs for clients.
- Communicate and manage expectations for all build and design timelines; pre-sale mocks and post-sale builds with internal and external partners
- Bid projects out to external vendors for both creative and/or production if necessary
- Coordinate with ESSENCE management and edit production teams to ensure proper planning and scheduling of ad-supported custom online packages
- Build advertiser content in Content Management System (currently use Drupal)
- Escalate launch risks and repercussions to Digital Marketing leads in timely manner
- Complete any client-specific reporting and monitoring of campaign post launch

· Oversee successful implementation and production of all premium media solutions, such as skins, mobile WAP sites and custom ad units (the above bullets apply)
· Attend weekly Design and Production meetings; representing pre and post-sale priorities for team
· Maintain a thorough knowledge of all ESSENCE sales opportunities and collaborate with the Digital Marketing team to create compelling online and integrated sales proposals
· Represent advertiser needs to production and design teams when reviewing new templates and capabilities
· Proactively identify upsell opportunities
Technical Skills:
· Hands-on experience entering and publishing content via a CMS
· Solid understanding of core web technologies (HTML, CSS, JS, template development)
· Ability to coordinate and manage third-party technical vendors
· Experience cutting web images in Photoshop and updating simple HTML files
· Experience updating and staging web assets
· Familiarity with display ad serving technologies (Doubleclick DFP, Mocean, etc) a plus

Specific Attributes:
· At least 4-5 years of successful digital marketing and sales/support experience with an online publisher, ideally with cross-platform experience.
· Must have experience in web development
· A solid grasp of online inventory management and ad serving processes is required.
· Creative and strategic thinker
· Strong written communication and story-telling skills
· Strong presentation skills; comfortable presenting to Director and VP level advertising partners
· Excellent communications and interpersonal skills; able to navigate matrixed environment
· Highly detail oriented
· Flexible and able to adapt to change within newly evolving group
· Must have a strong project management background

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