Trade Marketing Manager for AOL On

Employer
Location
New York
Posted
Nov 22, 2013
Closes
Dec 22, 2013
Contact
Ms. . .
Duration
Full Time
AOL Advertising is revolutionizing the way online advertising works. We operate on the cutting edge of media, giving clients a diversity of means to reach global audiences that consume AOL content on a daily basis. AOL is uniquely positioned in the marketplace to work with brands to move their stories forward given our focus on original content, sophisticated distribution models and social marketing approaches. Simply put, we tell the story, take it places and get people talking.

As the Trade Marketing Manager for AOL On, you will play a pivotal role in managing one of the biggest and savviest video offerings in the industry. AOL ranks #1 in video ads served, according to comScore, surpassing Google (36%) with 50% of the U.S. online video viewers. AOL On's business is scaling rapidly, and we are looking for a video expert to lead our brand and product positioning. This role is part of AOL Advertising's Marketing Solutions, supporting AOL's leading products and services including AOL On, The Huffington Post, and AOL's owned and operated brands.
Responsibilities
• Create the product’s Go to Market roadmap
• Own competitive positioning and point of differentiation
• Articulate the product offering at a category level
• Create thought leadership positioning and presentations

Oversee all sponsorship and marketing execution

• Monitor and analyze key performance indicators to drive business results
• Research, organize and communicate internally, information relating to competitive products and companies as it factors into product plans.
• Lead long-term, ongoing projects related to AOL's video offering
• Support AOL’s presence at major video industry events
• Create internal positioning documents that provide constant, clear communication of objectives, status, tactics and results to all stakeholders

Requirements

• 3+ years experience in Trade Marketing or Product Marketing positions
• Passionate about video platforms and programming
• Deep experience within the online video space
• Strong analytical and problem solving skills and abilities
• Strong project management skills
• Organized and pays high attention to detail
• Able to manage multiple time-sensitive projects
• Ability to take initiative and drive projects with minimal supervision
• Exceptional verbal and written communication skills
• Highly creative and collaborative
• Ability to thrive in a complex organization
• Bachelor's degree required (preferably in technology, business, or a related field)


About AOL: At AOL we’re focused on radically redefining the world of online communications. We are transforming how people around the globe connect with information, entertainment and one another by bringing together award winning journalists and innovative technologies to create rich and engaging consumer experiences. We look for people who are exceptionally imaginative, collaborative, and truly excited about our mission - to inform, entertain and connect the world.

AOL is an equal opportunity employer and does not discriminate on the basis of age, color, disability, marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other classification prescribed by applicable law.


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