Senior Account Executive

Employer
Location
New York
Posted
Nov 22, 2013
Closes
Dec 22, 2013
Contact
Mr. Alan Cohen
Duration
Full Time
The candidate will ideally have solid contacts with consumer, food, diet and lifestyle sectors.

Media

Draft media relations materials
Qualify media inquiries
Understand industry issues that directly and indirectly affect the client
Pitch clients' top-tier and other media
Maintain relationships with media
Counsel clients and provide feedback
Generate ideas for media outreach and pitch efforts
Implement media placement that includes pitching stories, writing news releases, articles, pitch letters, and other documents as necessary, coordinating broadcast outreach, conducting relevant outreach to online communities and reporters, and overseeing B-roll and VNR production
Social networking
Online/digital media pitching and placement

Success Factors

Exceptional media relations strategies and execution
Excellent oral and written business communication skills
Can work independently and within a team
Developed people-management skills
Proven media relation skills
Demonstrates potential to lead multiple accounts and interact with senior level clients and executives
Can anticipate client and team needs
Can complete challenging projects within set parameters
Commitment and dedication to the agency's success as well as individual career
Attention to detail and quality
Can solve problems, think strategically and creatively
Background in social networking and online/digital media
Proficient in Microsoft Office suite, Internet and on-line services

Qualifications:

Bachelor's Degree
4-6 years Public Relations Agency experience working on consumer brands
Excellent media relations skills and contacts


Please forward cover letter and salary requirements.

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