Email Marketing Manager
Responsibilities: • Analyze current e-mail marketing strategy and make recommendations with a focus on client segmentation, life cycle, conversion, and retention. •Develop and implement a robust content marketing strategy based on audience segmentation models by demographic, interest, season, and sport. •Write, edit, and deploy all marketing e-mails, ensuring compliance with CAN-SPAM guidelines. •Develop key performance indicators to ensure that all campaigns are launched correctly, delivered on time, tracked accurately, and continually evaluated for improvement, efficiency, and effectiveness.•Measure and report on campaign results.•Work with marketing team to strategize partner and special event marketing opportunities.Qualifications:•Bachelor’s degree and 3-5 years relevant experience.•A kung-fu grip on the English language, with the ability to write flawlessly for multiple audiences, both consumer and corporate.•A passion and aptitude for both the creative and analytical sides of marketing.•Excellent project- and time-management skills, with the ability to complete multiple on-going, simultaneous projects for varied stakeholders on time and with minimal supervision. •A well-rounded understanding of e-mail campaign platforms, databases, and list management.•Experience using Google Analytics and other online measurement, traffic, and reporting tools. •A basic understanding of HTML and CSS as well as general tech-savviness with social media, Adobe, and MS Office applications in a Mac environment.•A keen eye for design. •Availability on weeknights and weekends as needed. •Understanding of league sports or urban social sports culture is preferred but not required. Interested applicants should submit resumes, letters of interest detailing their applicable experience and any sports league participation, along with 3 work samples by .pdf attachment or URL inclusion through email to: jobs AT nycsocial DOT com. Please note, submissions missing any of the required information will not be considered. Please do not apply through Media Bistro's online system. Thank you.Local NYC candidates only. NYC Social is an EOE; all qualified candidates will be considered.