Director, Consumer Marketing, Runner Serv. & Members

New York
Dec 06, 2013
Jan 05, 2014
Human Resources
Marketing, Other
Full Time
Director, Consumer Marketing, Runner Services and Membership

This position resides in the Brand Marketing and Communication department and reports to the Vice President of Marketing & Digital. The Marketing and Membership Director will be responsible for the day-to-day stewardship of NYRR brand including all aspects of marketing, planning, and implementation to drive brand growth, build brand value, and maximize profitability. The Director will be charged with the task of effectively allocating department resources to ensure a high level of runner and member satisfaction.


•Assist in the development of NYRR brand strategy through positioning, brand architecture, creative/visual messaging guidelines, and all marketing communications and promotions.
•Develop NYRR consumer marketing strategy including consumer segmentation approach impacting development of overall membership marketing strategy.
•Develop and execute research to provide actionable insights that contribute to post-event performance analysis and long-term product planning in the areas of: brand performance including brand awareness/preference/loyalty, audience segmentation and brand experience development.
•Analyze trends in the marketplace and the competitive landscape to identify strategies to drive brand awareness and loyalty; brand value propositions; key product features and event pricing for members.
•Generate creative marketing strategies and programs that maximize brand loyalty and runner satisfaction.
•Lead the development and management of product development and innovation strategies.
•Collaborate with Business Development & Strategic Partnerships team to increase sponsorships sales and develop media and co-branding partnerships that will amplify the brand’s impact.
•Direct and manage the resources/team to provide integrated marketing communications program and merchandising support to increase brand engagement and meet annual brand marketing goals.
•Collaborate with other BMC Directors to establish a best practices integrated planning process across the department.
•Manage agency support resources on an as needed basis.

Runner Services
•Develop and manage a best in class customer service team
•Elevate our internal customer service capabilities, processes and infrastructure to better serve our runners
•Create a vibrant and sustainable membership program for NYRR that delivers against retention and acquisition objectives, ensuring the financial success and growth of the program over time.
•Leverage market research, consumer insights, and statistical analysis to generate value for members.
•Update and distribute information to current members as well as prospective members in a professional manner and ensure they successfully market the company’s services and products in accordance to set brand guidelines.
•Guarantee membership records and marketing databases are kept accurate and are properly maintained.

•10 years of marketing experience on property, agency, or client side
•Experience in customer relationship management and database marketing
•Strong relationship and team building skills
•Experience managing internal direct reports and cross functional teams
•Experience managing a number of work intensive projects simultaneously
•Ability to meet and perform under tight deadlines, think clearly under pressure, and exercise good judgment
•Excellent time, multi-tasking, and project management skills
•Budget management experience
•Ability to work long hours and work on NYRR events on weekends as needed
•Ability to work in a fast paced, ever changing environment
•Passion for NYRR and our mission
•Proficient in Microsoft Office software programs including Excel, Word, and PowerPoint
•Bachelor’s Degree from an accredited college in Marketing, Business, or a related field
•Master’s Degree or MBA a plus

To apply, email your cover letter, resume, and salary requirements to with “Director, Consumer Marketing, Runner Services and Membership” in the subject line.

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