Senior Account Manager

New York
Dec 06, 2013
Jan 05, 2014
Ms. Terri Vaccarino
Full Time
The SENIOR ACCOUNT MANAGER is responsible for the relationship between the agency and clients. He/She will look after client needs through direct contact, liaison, and the marshalling of agency resources. He/She will be the key, day-to-day agency representative to the client and will maintain a highly responsive service orientation in all transactions. He/She must be knowledgeable in both the client’s business and the agency business. He/She reviews all strategic and media decisions formulated by the various operating departments before they are delivered to the client.

He/She provides initial strategic direction and reviews all creative concepts to confirm that they meet strategic goals before being delivered to the client for approval.

The ability to read between the lines and anticipate a clients needs is at the core of this role and an ability to solicit information and facilitate its transfer consistently and correctly across various project communication channels is a key skill of any successful Account Manager.

•Capable of building client relationships and managing day to day project flow.
•3-6 years experience within an integrated advertising agency or marketing department.
•Degree ideally in Marketing/Communication.
•Experience in real estate marketing a plus.
•A keen sense of urgency with both proactive and reactive external and internal communication.
•A strong sense of account ownership.
•Passionate, driven and goal oriented.
•Strong understanding of advertising practices and social media.

Responsible for overall account management, account growth and leadership to develop approaches and targets that meet the business goals of our clients.

Works in a pro-active manner aimed at providing clients’ marketing plans with the greatest amount of value added through communications.

Receives client briefings and devises communication strategy.

Analyzes client input, together with background knowledge, research, field feedback, etc., to produce full communications plans.

Briefs Creative and Media staff.

Provides Creative, Production, and Media with well-documented input, support data and production materials as required.

Provides clients with budget updates.

Keeps apprised of all relevant client and market developments.

Coordinates and authorizes quotations for client approval.

Assists in preparation of client invoices.

Checks and approves copy, design, and production art, and coordinates client approval of same.

Ensures prompt collection of accounts receivable.

Coordinates project timing and budgets with all relevant agency personnel.

Writes/Manages Client Contact Reports

Prepares month-end overviews of client’s current activities, and monthly revenue forecasts, plus plans for future development of accounts.

Represents the agency at industry functions – promotes the agency at every opportunity. Is fully familiar with agency credentials and specialties.