Associate, Digital (Social Media)

Employer
The Pew Charitable Trusts
Location
Washington
Posted
Dec 11, 2013
Closes
Jan 10, 2014
Contact
Human Resources
Category
Publishing
Duration
Full Time

The Organization:

The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and stimulate civic life.

We are an independent nonprofit organization – the sole beneficiary of seven individual trusts established between 1948 and 1979 by two sons and two daughters of Sun Oil Company founder Joseph N. Pew and his wife, Mary Anderson Pew.

Our work lays the foundation for effective policy solutions by informing and engaging citizens, linking diverse interests to pursue common cause and insisting on tangible results. Our projects encourage efficient, responsive governments – at the local, state, national and international levels – serving the best interests of the people. We partner with a diverse range of donors, public and private organizations and concerned citizens who share our interest in fact-based solutions and goal-driven investments to improve society.

With offices in Philadelphia, Washington, D.C., Brussels and London and staff in other regions of the United States as well as Australia, Pew provides an exciting learning environment and the opportunity to work with highly talented individuals. We are a dynamic, rapidly evolving organization that values creativity and innovative thinking and fosters strong teamwork with mutual respect.

The Communications Department

The Communications department supports leaders at all levels of the institution to promote project and campaign efforts, inform key audiences, and protect and advance the Pew brand. The department provides a comprehensive range of communications services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; editorial support; design and creative services; media event planning; digital and video production and social media. The unit oversees all communications policies, guidelines and processes in order to manage the Pew brand, ensure production of the highest quality work and effectively steward Pew’s resources.

Position Overview:

This Associate, Digital, position is located in Washington, D.C., is a member of the Communications department, and reports to the Manager, Digital. He/she is responsible for day-to-day management of selected electronic newsletters and various social media accounts, particularly as related to government performance/policy.




*Responsible for performance and hands-on management of various social media channels (such as Twitter accounts and Facebook feeds), particularly those related to government performance/policy or public-health issues.
*Monitors, and when appropriate, retweets, replies to, and @mention Twitter users, including Pew experts, decision-makers, the media, and online influences.
*Responsible for the creation, distribution, and performance of various institutional email newsletters.
*Writes or edits content for email newsletters and social media.
*Works with Pew programs to develop and execute content-distribution strategies for individual campaigns, reports, releases, and so on.
*Experiments with new techniques for content distribution, including A/B testing of Pew content and forays into additional content-distribution channels. Shares results with colleagues.
*Reviews, monitors, collects, and reports analytics for social media accounts and newsletters he or she manages.
*Monitors social media and newsletter industry news and trends to help Pew remain competitive in these fields.
*Continually monitors news in designated topic areas; devises ways to tie Pew experts and work to relevant developments in current events.
*Contributes to and participates in tasks and special projects as assigned by the Director, Digital.
*Bachelor's degree required and a minimum of two years of relevant professional experience.
*Must have excellent oral communications, writing, editing and research skills and be able to work individually and in groups to meet goals.
*Experience with government performance/policy or public-health issues a plus.
*Proven ability to frame and draft cogent written messages.
*Hands-on experience with Email marketing database tools such as Eloqua, Convio, Responsys, and Exact Target a plus.
*Hands-on experience with social media tools such as Sprout Social, Hootsuite Enterprise, Tweetdeck, or Social Flow.
*Demonstrated ability to work effectively on multiple projects simultaneously, set priorities, organize time and identifies resources for projects as needed.
*Professional experience in digital communications and/or interactive project management with an agency, corporation or nonprofit organization is preferred.
*Experience with Google Adwords and/or promoted social media posts a plus.
*Experience with live online events, such as hangouts or live chats, a plus.
*Basic knowledge of HTML.

Compensation

We offer a competitive salary and excellent benefits package, including three weeks of vacation, a generous 401(k) plan and flexible benefit options.

Travel

Minimal travel anticipated.

Pew is an equal opportunity employer.




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