Senior Account Executive

New York
Dec 20, 2013
Jan 19, 2014
Human Resources
Full Time
BRANDSTYLE COMMUNICATIONS, a boutique luxury lifestyle public relations firm, is seeking an energetic, driven and media-savvy Senior Account Executive with at least 3 years experience in lifestyle and fashion PR.

Job Requirements:
•At least 3 years experience in PR working with fashion, lifestyle and online brands.
•Strong media contacts with high caliber press.
•Strategic and creative thinking.
•Excellent writing and communication skills.
•Keen eye for unique story angles and press opportunities.
•Ability to maintain client relationships.
•Passion for fashion and luxury lifestyle.
•Proficient in social media.
•Be able to provide press portfolio of secured coverage on past clients.
•Desire to attend events, network and represent the company in a positive light.
•Go-getter attitude and positive energy.

Job Responsibilities:
•Create and execute strategic PR plans for fashion and luxury lifestyle brands.
•Oversee day-to-day management of accounts.
•Manage client relations.
•Work on branding, positioning and messaging.
•Work with media to secure coverage on openings, product launches and other announcements.
•Write press materials (press releases, pitch letters, bios, etc.)
•Build and maintain strong relationships with media.
•Have a complete understanding on all categories of media (national and regional magazines, national and regional broadcast, newspapers, trade and business) and what types of stories are appropriate for each outlet/editor.
•Pitch stories to media.
•Secure coverage for clients.
•Field and coordinate media requests on all levels (from sending images and press materials to scheduling phone interviews and in-person meetings).
•Arrange interviews for clients with media.
•Work with digital media director to establish proper voice/tone for social media channels to promote clients and secured coverage.
•Understanding of top trade shows, press events, awards and how they work.
•Build and/or maintain relationships with key industry influencers.
•Identify key opportunities – events, speaking opportunities, partnerships, etc.

Include cover letter with resume.

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