Sr Search Marketing Specialist

Winston Salem
Dec 23, 2013
Jan 22, 2014
John White
Advertising, Other
Full Time
We are seeking a Senior Search Marketing Specialist to join our North Carolina media/connectivity team.The Senior Search Marketing Specialist will work with Mullen in-house departments and with clients to develop unique and strategically appropriate search approaches. The successful candidate will contribute to Mullen's knowledge base by creating and sharing case studies and points of views, as well as maintain constant communications with all departments and leadership teams.Responsibilities include but are not limited to:Conducting paid search planning research using available toolsDeveloping paid search plans, recommendations and POVs in conjunction with other team membersConducting estimates, forecasts, and development of paid search campaignsOversee the issuing and updating insertion orders and maintaining client budgetsAnalyzing campaign performance and recommend necessary optimizationsPresenting to clients, as appropriateHelp train Assistant Planners

Four-year degree is required3+ years of SEM related experience, preferably working in an agency environmentMust have experience with managing junior employeesMust be experienced in on-time delivery of projects with multiple milestonesExperience managing multiple accounts successfullyAdditional experience with online media is not mandatory, but desiredSEO is a plus but not requiredIdeal candidate will have specific expertise with performance based programsStrong computer skills including advanced knowledge of Excel, and PowerpointMust have experience managing SEM campaigns through 3rd party bid management software such Kenshoo or Adobe Media Optimizer (previously Efficient Frontier)Use of online measurement tools such as Comscore, Nielsen, or Hitwise a plusDemonstrate strong customer service orientation, excellent interpersonal, organizational, communication, problem solving, and, decision-making skillsAbility to manage simultaneous tasks in a fast-paced technology-oriented environmentMust be able to work within a team, both giving and receiving direction to achieve goals. You must be eligible to work in the United States to apply for this roleMullen is an eoe encouraging diversity in the workplace

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