Platforms Analyst, Advertising Operations

New York
Dec 23, 2013
Jan 22, 2014
Human Resources
Digital Media
Full Time
XO Group Inc. is looking for a Platforms Analyst to join our Advertising Operations team. The Platforms Analyst ensures that the usage of advertising systems is a managed experience for our internal users. As the company’s product offerings evolve this role will be integral in translating sales opportunities to advertising system formats to allow for a clear, concise, and consistent booking process.

The ideal candidate will be an extremely organized, curious, detail-obsessed self-starter with a passion for everything digital. The ability to juggle multiple projects and stay calm and collected under pressure must be part of your DNA. You thrive on being part of a collaborative team and will never say the words “It’s not my job”!

Teams at XO Group are very dedicated and excited about what they do – we work hard to maintain that atmosphere. The right candidate will be proactive, smart, entrepreneurial, and enthusiastic!

Primary Responsibilities:

-Manage inventory in systems as sites and product offerings evolve
-Ensure site changes have zero-downtime on contractual obligations
-Maintain contract entry and ad delivery systems’ inventory paradigms
-Investigate and resolve inventory discrepancies with advertising systems
-Owner of national print advertising availability throughout print lifecycle
-Provide trafficking support when overseas team is unavailable
-Partner with manager on continuous improvement initiatives for department and division


-BA in business, marketing, or related field required.
-Minimum 1-2 years ad trafficking (DFP preferred) or in a related online operations function for a top-tier publisher, agency, or network.
-Significant time spent in Excel analyzing large, complex data sets and deriving conclusions (must be familiar with SUMIFS, VLOOKUPS, and Pivot Tables).
-Prior experience in supporting online display, video, and mobile advertising campaigns.
-Fundamental understanding of HTML/Javascript is a plus.
-Strong organizational, project management, and problem-solving skills with proven ability to identify and prioritize critical issues.
-Technically savvy with web technologies and business systems.
-Ability to work cross functionally with excellent communication and teamwork skills.
-Knowledge of Exchange/RTB platforms and DSP functionality, a plus.
-Strong track record for attention to detail and enthusiasm toward learning required.

XO Group Inc. complies with all federal, state, and municipal laws that prohibit discrimination because of age, race, color, religion, sex, national origin, disability, marital status, veteran status, sexual orientation, or any other protected characteristic.

Thank you for your interest in this position and our company. It is appreciated.

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