Assistant Marketing Manager

New York
Dec 27, 2013
Jan 26, 2014
Ms. Natalie Martinez
Full Time
Oxford University Press is seeking a highly motivated candidate to join our team as an Assistant Marketing Manager working on our growing economics, finance, and business lists. We are looking for an energetic self-starter who has a passion for marketing high quality non-fiction content.

The Assistant Marketing Manager will develop and execute marketing plans and work closely with the editorial, publicity, and sales departments to maximize all promotional opportunities. In addition, he or she will be responsible for analyzing pricing, competition, and sales trends.

Specific responsibilities include:

• Create and execute marketing campaigns for assigned titles, including direct mail, social media, merchandising, advertising, and digital marketing
• Research and develop promotional partnerships with relevant organizations and websites to leverage exposure for our content
• Partner with direct response team to build direct mail, e-mail, web, and exhibit strategies
• Plan and execute advertising (print, online, co-op) campaigns for list
• Prepare and execute academic journal review mailings for assigned titles
• Attend launch meetings, sales and marketing meetings and work closely with editorial on the development of proposals preliminary sales estimates, packaging, pricing, discount, and positioning
• Travel to major conferences to effectively promote books, journals, and online products relevant to the discipline
• Act as author main contact and effectively communicate promotional plans before and at publication as well as maximizing marketing platform
• Work closely with counterparts internationally to build successful discipline-based marketing strategies
• Work closely with Online Product Marketing to effectively promote digital products to end users
• Liaise with editorial, sales, publicity and branch departments to ensure clear communication

The candidate must be able to work in a fast-paced, detail oriented environment and possess a positive, can-do attitude. We require three to five years related experience in marketing or sales. Nonprofit, media, or publishing experience preferred. Strong proficiency in reporting and analysis are required—knowledge of BookScan, Bowker’s PubTrack, Ingram’s iPage, and Baker and Taylor’s PubAlley are preferred. Candidates must be able to demonstrate initiative, creative problem-solving, analytical and organizational skills. Proficiency in Excel is a must. College degree required.

• 3+ years related experience in marketing. Nonprofit, media, or publishing experience preferred.
• Must be able to demonstrate initiative, creative problem-solving, and analytical skills.
• Excellent organizational and communication skills as well as a genuine and demonstrable interest in publishing and marketing
• Proficiency in Microsoft Office a must
• BS/BA Degree

Please apply through job application link.

More jobs like this