Senior Account Executive: Food, Wine, and Spirits

New York
Jan 02, 2014
Feb 01, 2014
Ms. Mikel Ashkin
Full Time

Susan Magrino Agency is seeking a highly motivated publicist to join the Food, Wine, and Spirits team. Strong media relations skills, previous agency experience combined with an enthusiastic approach to providing outstanding client service is the foundation of this position. The primary responsibilities are to liaison between SMA and our clients, to implement PR programs and tactics, serve as one of the day-to-day contacts for both the media and clients, and handle many of the writing tasks for the account.

•Manage all tasks, projects, and functions of accounts
•Complete communication initiatives
•Manage and improve media relations
•Edit and ensure the quality of media materials
•Understand the focus and needs of the clients; anticipate client needs
•Identify and monitor trends and opportunities for the clients; proactively initiating coverage
•Initiate, prepare and attend client meetings
•Develop a variety of press materials including timelines, press releases, media alerts, photo captions, client memos, pitch letters, status reports, and gossip items
•Proactively identify issues as part of media relations and recommend solutions/media opportunities
•Screen media inquiries
•Call on and track editorial calendars for clients
•Participate in new business initiatives: plan writing, presentation
•Apply interpersonal, conceptual, problem solving, consulting and teaching skills

Education and Experience Required:
•BA/BS Degree is preferred
•4 years minimum experience in public relations
•Agency experience is preferred in Food, Wine, and/or Spirits

Knowledge and Skills Required:
•Excellent interpersonal and communications skills
•Detail and results oriented
•Ability to spot trends and integrate into PR efforts to keep accounts current in the media

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