Marketing Manager

Location
New York
Posted
Jan 03, 2014
Closes
Feb 02, 2014
Contact
Mr. Human Resources
Category
Marketing
Duration
Full Time
ALM is looking for a Marketing Manager to lead development and implementation of marketing and brand plans to drive product sales and generation of lead lists for our sales team. This is an exciting opportunity for a web-savvy marketer with 2-3+ years’ experience in a marketing role. The ideal candidate will have involvement in the full range of marketing activities including email, direct mail, e-commerce, banners, strategic alliances, and new product launches.

We are seeking self-starters, confident, vibrant, professional, and career motivated individuals with a passion for marketing. Good administration and communication skills are a must in this dynamic role.

Specific responsibilities include:

•Strong direct marketing skills and knowledge of industry trends to create email, banners, direct mail, landing pages, etc. that will drive response
•Lead development of marketing materials with our in-house creative time for various products and events.
•Create custom landing pages and web forms to increase registration and lead generation
•Conceive and execute tests to improve online marketing performance
•Analyze the performance of online marketing campaigns and make improvements, using online analytics software and results tracking
•Manage social media presence to support products/events among with target audiences
•Supporting the needs of sales to obtain quality leads.

Qualified candidates should submit resume, cover letter and salary requirements to opportunities@alm.com for immediate consideration. Only candidates selected for interviews will be contacted. No phone calls or agencies please.

ALM is an equal opportunity employer that encourages and values diversity. M/F/D/V

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