Director, Digital Communications

Location
Washington
Posted
Jan 04, 2014
Closes
Feb 03, 2014
Contact
Melissa Hajjar
Duration
Full Time
We are looking for a Director, Digital Communications who will lead ACOG’s digital content strategy and development efforts for ACOG’s website, social media, and mobile. The Director will develop compelling and timely news and feature online content (such as articles, factsheets, tools, e-newsletters/digital digest, infographics, mobile apps, video) to inform, educate, and engage members, peer organizations and consumers about ACOG and women’s health care topics.

Responsibilities
•Manage digital and mobile content strategy for ACOG’s digital products including ACOG.org, blogs, member digital news products, mobile app and/or other future digital content and related products.
•Develop and implement strategies for website updates and/or re-designs, including content organization and UI/design.
•Lead website content SEO efforts, serving as a resource within the organization.
•Develop and implement a continually evolving social media strategy on platforms such as Facebook, Twitter and YouTube. Serve as the internal expert on social media best practices and advances as well as overseeing daily posting on social media platforms. Direct and implement related special events such as tweet chats.
•Oversee and write blog posts (e.g., President’s blog).
•Oversee the strategy, development and implementation of a digital news digest for members, evolving the current print newsletter (ACOG Today) into a digital format.
•Coordinate editorial calendar for the department
•Work with internal and external teams, vendors and/or freelancers on digital, mobile, content and social media efforts. Create and oversee related budgets, deadlines, and deliverables.
Requirements
•BA, BS in journalism, communications, public relations or a related field.
•10+ years of direct experience in digital communications, including website strategy; content development and management; social media; and SEO strategies. Experience with a non-profit association a plus (physician society experience a plus).
•5+ years of experience managing/directing the work of content and digital staff. Experience working with matrix teams, particularly technology staff, to set and accomplish digital and content product goals.
•Experience in developing and managing social media on a national level through a wide variety of channels, including hands-on knowledge and experience with Facebook, Twitter and YouTube and related tools such as Hootsuite/TweetDeck.
•Experienced with content management systems, basic HTML, Word, PowerPoint, Excel. Experience with Adobe Acrobat and Photoshop also desired.
•Must demonstrate excellent written and editorial communications skills, developing news and feature content in a variety of formats, for B2B (physicians/health providers) and B2C (women/patients/consumers) audience.
•Strong verbal, interpersonal, and organizational skills. Proven ability to manage multiple projects simultaneously, with attention to detail.
•Must have health knowledge and/or experience.
•Occasional travel required




The American College is an equal opportunity and affirmative action employer, who participates in EVerify. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, religion, age, disability, veteran’s status, or any other classification as required by applicable law.




Application Instructions


To apply, please submit your cover letter and resume online at:


https://home.eease.adp.com/recruit/?id=6783061


IMPORTANT NOTE: The application system does not provide a specific place for you to upload/input your cover letter. Please remember to upload/paste your cover letter AND resume as one document.