Integrated Marketing Manager, Men's Health

New York
Jan 07, 2014
Feb 06, 2014
Mr. Steve George
Full Time
Men’s Health is currently seeking a seasoned integrated marketing professional to join our New York-based Integrated Marketing Department. The overall goal of the Integrated Marketing Manager is to attract, maintain and increase print, digital and sponsorship revenue for the automotive, financial, tech, supplements, and CPG categories and New England territory.

Responsibilities include:

•Developing client specific concepts and programs and/or marketing programs to drive incremental print, digital and/or sponsorship revenue
•Writing all added value, marketing and category and sales materials for category specific clients
•Acting as partner with designated sales reps to develop sales strategy and drive category growth
•Meeting with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
•Spearheading the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, samplings, etc.)
•Identifying and developing third party marketing partnership for the brand
•Maintaining a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
•Preparing program summaries upon completion of executed activities
•Working within established budget guidelines and managing costs for all projects
•Other duties as required


•5-6 years integrated industry or related experience
•Proven ability to identify, develop, sell and execute results-oriented 360-degree programs
•Proven, strong digital and social media marketing skills
•Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
•Strong written and verbal communication skills
•Polished presentation skills
•Awareness of current culture as it relates to the brand and relevant promotional opportunities
•College degree required

When applying to this position, please include a cover letter and if applicable, sample clips, and sample media appearances with your application.

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