Senior Art Director - Digital

New York
Jan 08, 2014
Feb 07, 2014
. .
Full Time
Reporting into the SVP, Brand Marketing, the Senior Art Director - Digital will be responsible for bringing the LOFT brand to life online and establishing the overall visual aesthetic for the LOFT e-commerce division. This position will ensure that the integrity of the brand is present in all facets of the digital experience while supporting e-commerce business goals. The candidate must have extensive experience in the digital fashion retail market. Must also possess superior graphic design and typography skills and have photoshoot experience. The ideal candidate must be highly motivated, collaborative, a conceptual thinker and be able to mentor and manage the digital design team.


· Oversee the e-commerce design team to ensure concepts and brand vision are consistently compelling and translate to the online experience
· Design and art direction of online editorial feature stories, email campaigns, homepages and landing pages
· Generate ideas that bring the brand to life on the website, Facebook and social media
· Bring innovative digital ideas to the team
· Maintain positive work environment with high creative standards
· Communicate and distill conceptual ideas to team
· Creative supervision and manage daily workflow of design team
· Art direct photo shoots for online stories
· Work closely with production team to cast models and choose photographers for shoots
· Supervision of all pre-and post-production work for online stories
· Supervise online photo team, including photographers, stylists, hair and makeup for all product shoots
· Design and quality control of team’s workload
· Manage into tight deadlines
· Collaborate closely with Creative Director, Copy Director and designers
· Work directly with e-commerce Marketing and Merchandising teams
· BFA in Digital/Graphic Design or similar discipline
· 8+ years experience within retail or brand
· Proven ability to manage relationships and drive process
· Self-motivated and team oriented
· Must be able to troubleshoot and be solution oriented
· Must be able to thrive in a fast-paced, high volume environment
· Excellent typography skills
· Technical skills required: Advanced Photoshop, Advanced InDesign, Advanced Illustrator
· Solid knowledge of user experience and innovative online storytelling/content