Senior Producer, Promotions
Work closely with Creative Director to execute branding strategy. Develop and implement creative ideas to be applied across all of NBC Connecticut’s assets. Create strong and impactful on-air promotional spots to include writing, producing, editing, graphic design and/or promotional shoots as needed. Lead projects and events that extend the NBC Connecticut brand. Examples include station initiatives such as the Health & Wellness festival and Weather Roadshow. Implement promotional priorities across our on-air and media buy schedules. Use research data to support placement of promotions throughout the day. Lead brainstorming initiatives with team members to generate ideas to build awareness, audience and loyalty to NBC Connecticut’s news brand, programs and digital offerings. Provide writing support for producers in the department. Manage relationships with outside production companies and internal teams to create image spots from concept to delivery.Basic Qualifications: Bachelor’s Degree Five years’ experience writing topical news promotions and creating image campaigns for broadcast or cable television, agency environment or in-house creative department Experience with editing system such as Final Cut Pro, Adobe Premiere, as well as motion graphic software – Adobe Photoshop and After Effects. Up-to-date with the latest social media, internet and industry trends.