Senior Producer, Promotions

West Hartford
Jan 08, 2014
Feb 07, 2014
Mary Anderson
Full Time
Essential Functions
  • Work closely with Creative Director to execute branding strategy.
  • Develop and implement creative ideas to be applied across all of NBC Connecticut’s assets.
  • Create strong and impactful on-air promotional spots to include writing, producing, editing, graphic design and/or promotional shoots as needed.
  • Lead projects and events that extend the NBC Connecticut brand. Examples include station initiatives such as the Health & Wellness festival and Weather Roadshow.
  • Implement promotional priorities across our on-air and media buy schedules. Use research data to support placement of promotions throughout the day.
  • Lead brainstorming initiatives with team members to generate ideas to build awareness, audience and loyalty to NBC Connecticut’s news brand, programs and digital offerings.
  • Provide writing support for producers in the department.
  • Manage relationships with outside production companies and internal teams to create image spots from concept to delivery.

    Basic Qualifications:
  • Bachelor’s Degree
  • Five years’ experience writing topical news promotions and creating image campaigns for broadcast or cable television, agency environment or in-house creative department
  • Experience with editing system such as Final Cut Pro, Adobe Premiere, as well as motion graphic software – Adobe Photoshop and After Effects.
  • Up-to-date with the latest social media, internet and industry trends.

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