Senior Publicist

New York
Jan 09, 2014
Feb 08, 2014
Ms. Human Resources
Full Time
The Senior Publicist role is integral in supporting the press relations and profile raising needs of our Digital (namely and Sales and Co-productions business in the U.S. and Canada. The ideal candidate will have experience/exposure to publicity surrounding television sales and/or co-production deals and is highly capable of coordinating multiple publicity activity across divisions and clients. The role is the front line in coordinating press and profile raising activity with relevant trade publications, industry events/conferences. Internal communications is also a function of this role.


Sales & Distribution

Work to raise the profile of the business and key executives in trade outlets; establish and prioritize key activity and execute.
Identify news hooks for press releases and story pitches to back up priorities.
Announce key deals at the earliest opportunity to ensure credit for BBC Worldwide.
Identify interview opportunities to raise profile of execs, and produce appropriate briefing notes
For key projects, work closely with the broadcast partner’s publicity team to ensure credit for the BBC and/or BBC Worldwide, protect interests of all parties and build working relationships.
Coordinate talent requests and assist in securing talent for broadcast partner’s publicity efforts.
Provide information to the UK team/journalists for international stories
Anticipate and manage potential issues and draw up responses/Q&As
Manage press lists and coordinate picture requests

Develop profile for the digital business as a whole through PR, identifying key speaking opportunities.
Liaise/collaborate directly with Global News division on any relevant news stories.
Liaise closely with counterparts in the UK ensuring one voice to market.
Play an active role in crafting crisis management plans.
Establish lists of key influencers in the digital field

Corporate and Internal Communications

Collaborate with UK team on local activity surrounding global initiatives.
Assist in setting up regular business updates known internally as “Get Togethers”
Help to develop and activate corporate responsibility program
Work with the HR team to communicate new initiatives and team changes.
Report comms and business activity back to the UK
Respond to requests for North American updates

Knowledge & Experience

Minimum 5 years trade media, communications/PR experience with an emphasis on TV sales/co-productions and/or digital.
Excellent communication skills and the ability to convey information succinctly and effectively in writing, by telephone and in person.
Resourceful and able to react to troubleshooting quickly and effectively
Excellent organization and time management skills
Ability to develop a succinct communication plan for the kick-off of initiatives both external and internal.
Ability to deal with all levels effectively and politely e.g. business heads, talent, co-workers, general public.
Working knowledge of Spanish helpful but not required.

After applying on our site,, please email your resume and salary requirments to

Thank you!