Brand Manager - The Atlantic

New York
Jan 10, 2014
Feb 09, 2014
Ms. Human Resources
Full Time
About The Atlantic

The Atlantic isn’t just an historic magazine—we’re a fast-growing media company with digital at our core, from our flagship site,, to our real-time engine for commentary and insight on breaking news that matters,, to our editorial lab for exploring the future of urban living and design, And what we need is a marketer who “gets it”—who is passionate about the future of journalism, who lives and breathes for building brands that make a difference, who understands the rapidly transforming media landscape in which we operate.

Job Description

As our brand manager, you’ll join a small but mighty marketing team with a scrappy attitude and a love for the creative process. You’ll work on brand marketing materials and strategies, big-idea creation, platform development, and business development and sales support. But, more importantly, you’ll have the opportunity to have a big impact on one of this country’s most important and storied institutions—its third-oldest magazine, one that has played an integral role in moving our society forward, from the Civil War to civil rights to civil liberties.

Responsibilities Include:

•Develop brand messaging materials and strategy
•Proactively identify new, multi-platform, revenue-generating opportunities, from digital and social to in-person and print
•Support editors in the development of editorial calendars
•Develop and manage advertiser prospect lists
•Perform and keep an up-to-date database of research on audience demographics, site analytics, and other key metrics
•Provide regular brand updates to internal sales and marketing teams
•Work closely with colleagues across accounts to develop innovative, market-leading ideas for advertising partners and participate in proposal brainstorms
•Serve as a brand advocate by joining the sales reps on external client calls to communicate each property’s editorial mission and advertising proposition

Qualifications of the Ideal Candidate Include:

•Exceptional writing skills coupled with a creative, unconventional mind
•Knowledge of and passion for digital media space, along with an understanding of key trends like native advertising, branded content, and content marketing
•2+ years of related experience (digital/social experience preferred)
•The ability to make decisions in real-time with maturity, poise, and “grace under pressure”
•Strong organizational skills
•Ability to work closely with a variety of internal constituencies, as well as interface with clients and other external colleagues (e.g., vendors, agency contacts, partners)
•Graphic design and web design (basic HTML) skills and some familiarity with relevant design software a plus (Photoshop, DreamWeaver or InDesign, etc)
•Outstanding record of academic and professional achievement
•Bachelor’s degree

Core Attributes:

•Force of Ideas -- At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, giving voice, argument, and flight to the latter.
•Spirit of Generosity -- Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth – critical on the merits but informed by charity and forbearance in measuring motive and personal character.

Atlantic Media is an Equal Opportunity Employer.

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