Director, Media and Public Relations

Jan 10, 2014
Feb 09, 2014
Julia McNeely
Full Time
As the Director, Media and Public Relations you will be responsible for creating and implementing a proactive United Way Worldwide media and public relations strategy to reach stakeholders around the world with critical and timely information, ideas and knowledge about the impact and growth of the United Way movement. You will be responsible for six key priorities: develop and manage a strategic, proactive worldwide public relations and media program; execute all aspects of the program tactically; manage key relationship with the agency of record; act as on-the-record spokesperson for United Way Worldwide; and manage all public inquiries.

KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION: An individual must be able to perform each essential duty listed below at an excellent level:

1. Build and implement a proactive worldwide media and public relations strategy and program for United Way Worldwide

2. Serve as an official spokesperson and primary media contact for United Way Worldwide

3. Prepare and be responsible for coordinating the media activities of the President and CEO of United Way Worldwide; U.S. President, United Way Worldwide; and other leadership members

4. Consistently cultivate strategic relationships and work closely with reporters, journalists, producers, and editors around the world, including the U.S., to ensure United Way Worldwide has a prominent voice and is highly visible on key strategic issues of importance to the organization

5. Provide timely media and public relations counsel to local United Ways throughout the worldwide network, including crisis communications support

6. Strategically re-purpose earned media within a variety of new media channels

7. Oversee the monitoring, tracking, analysis and reporting of United Way media

8. Oversee all United Way Worldwide responses to public inquiries

9. Other duties as assigned

Education Requirements:
Bachelor's Degree.

Experience Required:
At least 8 years of experience in public relations, and at least three years of experience in a leadership role. The candidate also must have previous experience working with international (non U.S.) media outlets, serving as an on-camera spokesperson, managing an external public relations agency, managing staff. Only candidates with exceptional writing skills demonstrated by a writing sample will be considered. Finalists must complete a writing assessment. Fluency in Spanish or Chinese strongly preferred, also subject to an assessment.

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