Hip Hop Campaign Social Media Group Manager

Jan 13, 2014
Feb 12, 2014
Shayne Bauer
Social Media
Full Time
Do you understand and use the latest digital and social media technologies? Do you have experience successfully using digital and social media to support a business or cause? Do you understand Hip Hop culture? Do you want to use your social media expertise to cause positive social change?

Then this position is for you.

Rescue Social Change Group (Rescue SCG) is searching for a professional and experienced Social Media Group Manager to establish, maintain and expand the online presence of Rescue SCG’s Hip Hop campaign. These are long-term campaigns and social marketing programs that primarily focus on tobacco prevention. This campaign is specifically targeted to Hip Hop teens (ages 13 – 17) because tobacco use is currently linked with the embodiment of Hip Hop culture. This new campaign will incorporate market research in the development of effective digital campaigns and advertising. This brand will also incorporate non-traditional marketing tactics to promote a tobacco free lifestyle that rejects tobacco use. The Hip Hop Campaign Social Media Group Manager role supports these efforts on platforms such as YouTube, Facebook, Instagram and Twitter by implementing effective and cutting-edge strategies to build the audience, increase sustained engagement and drive traffic to campaign media. Support would be provided either by the Group Manager personally or by the Group Manager’s growing team of digital and social media developers and managers.

Company Description
Rescue SCG is a for-profit behavior change marketing agency. Clients include local, state, and federal government organizations as well as not-for-profits, schools, and foundations mainly addressing tobacco use, with growing services in violence, binge drinking, and obesity prevention. Rescue SCG provides services in marketing, research, and strategic planning to execute social change efforts nationwide. Rescue SCG efforts are focused on youth and young adult populations to cause behavior change and/or policy change. Rescue SCG’s annual sales have grown over 100% in the past 3 years and are expected to more than quadruple in the next 18 months thanks to new, secured contracts. The Rescue SCG team is youthful, creative and energized, challenging industry standards to develop effective and sustainable solutions to public health issues.

Position Description:
The Hip Hop Campaign Social Media Group Manager is responsible for establishing, maintaining and expanding the online presence of Rescue SCG’s Hip Hop campaign efforts. The position reports to the Hip Hop Brand Director. The role of the Hip Hop Campaign Social Media Group Manager entails activities pertaining to, but not limited to:

Digital and Social Media:
•Extensive use of social media technology is required;
•Manage client accounts that exclusively focus on Hip Hop campaign digital and social media;
•Generate paid, owned and earned media for campaigns;
•Develop strategies to drive traffic to social media pages and engage teens in conversation;
•Ensure regular dissemination of campaign messages through social media including external site profiles (Facebook, YouTube, Twitter, Instagram, Tumblr, Vine, etc.) and internally hosted blogs;
•Develop creative concepts for media to use online such as graphics, videos, and emails;
•Write blog posts, promotional emails and social media content for campaign;
•Create digital and social media applications using social media technology, social CRM and management tools;
•Plan, develop and manage paid media on Facebook, Twitter, Google (Adwords and YouTube)
•Manage social media-related vendors such as social media management partners and technology partners;
•Compile reports on social media efforts using internal templates and professional services;
•Review and approve digital media buys from partner agencies;
•Communicate directly with clients when necessary.

Team Management:
•Hire, train and manage digital and social media support staff, such as developers and community managers;
•Review the work of the digital and social media team regularly.

•Other duties as required.

Candidate Requirements

Required Qualifications:
Bachelor's Degree +4 years relevant experience OR 9 years relevant experience OR Master's Degree +2 years relevant experience

Minimum Age:
Must be 21 y/o or older

Must have valid driver's license, reliable transportation, computer and Internet access at home. Must be available to work non-traditional hours such as late nights and weekends. All business-related environments are tobacco-free.

Physical Requirements:
Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars. Able to manually lift up to 40 pounds from the floor to table height and back to the floor.

Estimated once per month

Required Skills:
Strong knowledge of Hip Hop culture;
Strong organizational skills to oversee numerous projects at once;
Ability to train, mentor and manage others;
Ability to excel in high-stress, fast-paced environments;
Experience and success with social media;
Highly attentive to detail / perfectionist;
Ability to quickly identify problems and solve them;
Ability to see the big picture while keeping track of details;
Working knowledge of social media sites and social media tools;
Ability to evaluate new tools for potential adoption in the company;
Ability to communicate with clients on delicate matters;
Strong verbal communication skills;
Strong editing and writing skills for client reports, marketing materials, etc.

Desired Skills:
Experience with Hip Hop youth marketing and/or Hip Hop youth culture;
Experience with public health efforts;
Creative experience to support creative team members and develop new media;
Non-tobacco-use is highly preferred because we only have tobacco-free environments and also to be consistent with our tobacco prevention campaign goals.

A comprehensive training would be provided to the selected candidate. The training will be conducted at a Rescue SCG office and paid for by RSCG. This position can be based in San Diego or Atlanta, but will include mandatory training in San Diego for the first 4 to 5 months of employment. Temporary housing and transportation will be provided while training in San Diego.

Position Location:
San Diego, CA or Atlanta, GA (after 4 – 5 month training period)

FT Exempt Position. Salary Based on Salary History, Experience and Education Level; Salary Range Possible $57,000 - $76,000

Eligible to participate in Performance-Based Bonuses and company benefit plans

Target Start Date:

Apply Online

All applications must be submitted through Rescue SCG’s online careers system at RescueSCG.com/careers (unless you qualify to request a reasonable accommodation, as detailed at rescuescg.com/careers). Absolutely no applications via email, mail, fax or in-person delivery. No calls please. EEO/AA M/F/V/D Employer. Send questions to careers@rescuescg.com.

All applications must be submitted through Rescue SCG’s online careers system at RescueSCG.com/careers (unless you qualify to request a reasonable accommodation, as detailed at rescuescg.com/careers). Absolutely no applications via email, mail, fax or in-person delivery. No calls please. EEO/AA M/F/V/D Employer. Send questions to careers@rescuescg.com.

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