Senior Associate, Digital (Email Marketing/Data Management)

Employer
The Pew Charitable Trusts
Location
Washington
Posted
Jan 14, 2014
Closes
Feb 13, 2014
Contact
Human Resources
Category
Publishing
Duration
Full Time
The Organization:

The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and stimulate civic life.

We are an independent nonprofit organization – the sole beneficiary of seven individual trusts established between 1948 and 1979 by two sons and two daughters of Sun Oil Company founder Joseph N. Pew and his wife, Mary Anderson Pew.

Our work lays the foundation for effective policy solutions by informing and engaging citizens, linking diverse interests to pursue common cause and insisting on tangible results. Our projects encourage efficient, responsive governments – at the local, state, national and international levels – serving the best interests of the people. We partner with a diverse range of donors, public and private organizations and concerned citizens who share our interest in fact-based solutions and goal-driven investments to improve society.

With offices in Philadelphia, Washington, DC, Brussels and London and staff in other regions of the United States as well as Australia, Pew provides an exciting learning environment and the opportunity to work with highly talented individuals. We are a dynamic, rapidly evolving organization that values creativity and innovative thinking and fosters strong teamwork with mutual respect.

The Communications Department

The Communications department supports leaders at all levels of the institution to promote project and campaign efforts, inform key audiences, and protect and advance the Pew brand. The department provides a comprehensive range of communications services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; editorial support; design and creative services; media event planning; digital and video production and social media. The unit oversees all communications policies, guidelines and processes in order to manage the Pew brand, ensure production of the highest quality work and effectively steward Pew’s resources.

Position Overview

This Senior Associate, Digital, position is located in Washington, DC; is a member of the Communications department; and reports to the Manager, Digital. He/she is responsible for CRM (consumer/constituent relationship management) for Pew’s email-newsletter program, particularly as pertains to maintaining, cleansing, and growing healthy subscriber lists/databases.

Job Requirements

* Maintains healthy email-newsletter subscriber lists/databases, working with internal and external partners.
* Responsible for collection, synthesis, presentation, and analysis of Pew newsletter key performance indicators (KPIs), working with the Communications group's digital analytics lead.
* Helps devise strategies and executes tactics for growing email lists via the Web, social media, email, and offline opportunities—always targeting the most valuable audiences for any given topic or campaign.
* Builds email newsletters using content provided by colleagues and suggests edits as necessary to ensure good performance.
* Collaborates with Pew colleagues to ensure integration of email-subscriber data across various email and CRM (customer/constituent relationship management) platforms (such as Salesforce and Eloqua).
* Identifies opportunities for collaboration with other internal groups that employ email on Pew's behalf.
* Supports the development, implementation, and evaluation of test plans and applies data-driven techniques to optimize email performance including: personalization, frequency testing, message testing, offer testing, creative testing, segmentation/targeting, and delivery-timing testing.
* Supports digital communications staff as in-house expert on our email-marketing software.
* Supports digital analytics lead as necessary and depending on availability.
* Educates colleagues on best practices for email outreach, including for subscriber-list growth and maintenance.
* Contributes to and participates in tasks and special projects as assigned by the Director, Digital.
* Bachelor’s degree required.
* Minimum of five years professional experience required.
* At least one year experience managing email newsletters, with demonstrated expertise in enterprise email platforms, technology, deliverability, re-engagement campaigns, email marketing metrics, and A/B testing.
* Experience managing email lists and actively growing lists for future development.
* Must have excellent oral communications, writing, editing and research skills and be able to work individually and in groups to meet goals.
* Hands-on experience with Email marketing database tools—for example: Eloqua, Convio, Responsys, or Exact Target.
* Proficient with databases, data manipulation, and analysis.
* Experience with Salesforce a plus.
* Knowledge of privacy, data protection, and "antispamming" regulations is beneficial.
* Demonstrated ability to work effectively on multiple projects simultaneously, set priorities, organize time and identifies resources for projects as needed.
* Professional experience in digital communications and/or interactive project management with an agency, corporation, or nonprofit organization is preferred.
* Experience with Google Adwords and/or promoted social media posts a plus.
* Basic knowledge of HTML.

Compensation

We offer a competitive salary and excellent benefits package, including four weeks of vacation, a generous 401(k) plan and flexible benefit options.

Travel

Minimal travel anticipated.

Pew is an equal opportunity employer.



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PI70614566

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