Account Executive

Jan 16, 2014
Feb 15, 2014
Jen Allen
Full Time
The Weather Channel seeks an experienced ad sales executive to join our cross-platform sales team. The Weather Channel Account Executive is responsible for developing all advertising and business opportunities in the assigned geographic territory across TV & Digital to exceed annual goals. Ideal candidate will possess a lengthy list of local contacts at all agency and advertiser levels in strategy and activation across platforms.

Specific responsibilities include:
- Generate customer leads
- Schedule and complete client presentations
- Develop client solutions and proposals
- Manage customer / client relationships through full sales cycle Revenue
- Achieve individual revenue goals for TWC digital
- Follow pricing policies to maximize revenue
- Work with all available sources to identify potential customers
- Manage and develop solutions that optimize customer satisfaction
- Develop and maintain relations with the largest clients and prospects
- Administration: Manage expenses responsibly; Communicate effectively with Marketing Associates; Lead trafficking efforts to superior customer service

- 5 years plus Outside Media Sales experience and 3 years experience in TV and/or Digital sales
- Full sales cycle experience (from prospecting through account maintenance)
- Consultative Sales experience
- Proposal writing experience
- Advertising Agency background and experience beneficial
- Bachelors Degree required
- Proficient in developing client proposals/presentations
- Experienced in identifying and establishing prospect lists
- Collaborative abilities to work with internal production team
- Proficiency & experience developing and executing strategic marketing plans
- Ability & flexibility to review own progress and adapt to changing objectives of the market
- Excellent communication skills including being articulate in all environments
- Problem solver and able to identify and translate customer needs into solutions

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