Manager, CRM

New York
Jan 22, 2014
Feb 21, 2014
Full Time
This position will implement the global, cross-functional CRM effort for the Company and will be reporting into the Director of Global CRM. He/She will work in close partnership with Marketing, IT, Global Regions, and other key constituents to help drive CRM strategy and ultimately oversee the execution of the strategy in the short- and long-term. In addition, this person will work with the Director to map out the POA vision including a multi-phased road-map of how the multiple elements of CRM should be developed and implemented. He/She will need to partner with the regional businesses to understand their individual business needs and how those needs play into the required CRM processes, people resources and capabilities. This person, along with the rest of the CRM team, will act as the "Center of Excellence" and guide all the global Regions on best CRM practices for their application to drive their respective long-term customer loyalty and sales growth.

7+ years of experience in core disciplines of Marketing (e.g. segmentation, digital and traditional direct marketing channels, customer engagement and loyalty program, etc.), CRM, CRM strategy and related systems development, analytics
Demonstrated flawless execution of complex and multi-faceted efforts
Extensive experience with data and analytics and leveraging analytics to plan and drive sales and marketing efforts
Experience working across and influencing cross-functional teams including IT, Marketing disciplines, vendors/consultants and ideally also multiple global Regions
Strong interpersonal, partnership and influence management skills
Superb project management expertise including excellent multi-tasking, prioritization and organization skills
Comfort with white space and a fast-changing environment
BA in Business or Marketing field, MBA preferred