Fashion PR - Senior Account Executive

Location
New York
Posted
Jan 23, 2014
Closes
Feb 22, 2014
Contact
Giovanna Noe
Duration
Full Time
GENERAL JOB DESCRIPTION:?
Work with the existing team to develop and implement the agency clients’ communication strategies and objectives through a broad range of media relation channels with a proactive, results driven attitude.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Secure coverage across all communication platforms including print, broadcast and online media on behalf of our clients?
Garner consistent media attention ?
Utilize current relationships with the media and develop new relationships to generate high level impactful media placements?
Manage media database (Fashion GPS)
Develop “out of the box” media strategy campaigns?
Research new tools and techniques important to conducting effective media outreach
Work closely with Management and PR Director to coordinate and implement strategies and activities programs for the agency’s clients
Conduct effective media outreach and deploy as appropriate?
Commitment to deliver results in both traditional and non-traditional media
Capability of creating or adapting press releases, pitches and other written communication

QUALIFICATIONS:
7+ years’ experience at a NY fashion agency or in-house ?
Proven ability to secure high-profile coverage with long lead publications as well as broadcast media?
Strong computer skills (i.e Word, Excel, PowerPoint, etc.)?
Knowledge of digital communication tools and social media platforms
Creative problem solving skills?
Excellent communication and interpersonal skills?
Strong media contacts and excellent writing skills?


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