New York- Director of Yield Management

New York
Jan 23, 2014
Feb 22, 2014
. .
Full Time
AdTheorent(™) is looking for a Director of Yield Management to oversee it's current team of Yield Managers. We are looking for someone to help apply the proven benefits of our proprietary, leading edge predictive modeling platform to a fast growing client base in the mobile advertising industry. This task involves innovative and collaborative thinking with various internal teams including the Data Science Team to pioneer a new way to optimize campaigns in the dynamic, data rich mobile media channel.

•Become a subject matter expert in utilizing AdTheorent's proprietary media trading platform
•Manage a team of Yield Managers to drive fulfillment and performance while maximizing profitability across a portfolio of campaigns through a data driven approach
•Work closely with Data & Analytics and Data Science Teams to facilitate the design and use of data to answer key business questions to be applied to campaign execution
•Develop best practices, standardization, and streamlining of yielding tactics
•Identify product and data needs to evolve capabilities from an end-user perspective

•Bachelor's degree in a quantitative discipline is preferred
•5+ years of experience in related field
•Fluent in excel with a proven background of analytical thinking and creative problem-solving techniques
•Knowledge of SQL and data extraction is preferred
•Exceptional and proven skills to solve quantitative puzzles
•Ability to effectively communicate across departments
•Ability to effectively manage multiple priorities and deadlines with strong attention to detail
•High level knowledge of ad server technology, user-level data, media attribution, and general digital media tracking/data landscape
•Working knowledge of campaign management via RTB and exchange environments is a major plus
•Ability to create and maintain relationships with managers, other department leads and both internal and external clients
•Must be comfortable interacting across multiple depts and willingly cross-pollinate as needed
•Desire to learn and adapt to a dynamic startup environment

AdTheorent™ is the world's first Predictive Targeting platform for mobile. Learn more here -

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