PR Associate Account Executive

Location
New York
Posted
Jan 24, 2014
Closes
Feb 23, 2014
Contact
Ms. Mina Alexander
Duration
Full Time
EVINS, a New York City-based, luxury PR/marketing agency, is looking for a dynamic and motivated Associate Account Executive. Established over 25 years ago, we are an award winning agency that is consistently recognized by our peers for our expertise within the lifestyle, food & beverage, and hospitality space. Rapidly growing and with great faith in our employees, we are looking to round out our team as we continue to set industry standards through brand / campaign management and ideation.

The Associate Account Executive (AAE) will have responsibility for execyting all aspects of client work including media, event/execution, and admin.



Responsibilities

AAE responsibilities include, but are not limited to the following:
•Day-to-day client correspondence
•Develop strategic PR initiatives / plans
•Proactively pitch media with tailored pitch angles to target specific outlets / journalists
•Develop and maintain solid media relationships
•Secure quality media placements (online, print, broadcast, etc.)
•Execute client events
•Daily monitoring of media for client placements
•Manage media clippings and do write-ups for clients
•Perform in-depth research and analysis (audits) for various client initiatives / opportunities
•Manage and prepare monthly status reports for clients
•Draft press releases, press kit materials, pitches, media alerts, etc.
•Distribute press releases / media alerts
•Coordinate desk sides for client market visits
•Compile briefing books for client market visits / road shows
•Collect and maintain editorial calendars
•Build, update and maintain media lists / contact databases
•Prepare meeting agendas, notes, call recaps, etc.



Qualifications
•MUST HAVE MINIMUM 1 YEARS' EXPERIENCE IN PR, INCLUDING INTERNSHIPS
•College degree in relevant field such as Marketing, PR, Communications, and Journalism
•Must have media contacts
•Impeccable writing and analytical abilities
•Excellent presentation, verbal, and interpersonal skills
•Able to work independently and as part of a team
•Strongly motivated and proactive in nature
•Availability to travel and work occasional evening and/or weekend events
•Work and excel in a fast-paced work environment
•Personable and outgoing style with a knack for proactive problem-solving


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PLEASE INCLUDE SALARY REQUIREMENTS

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